Ideas

April 14, 2020 I MI Publisher I by Frank Alkyer

Pandemic Days

April 2, 2020—The staff of Music Inc. has been sheltering, distancing, working from home for two weeks now. We Zoom video conference with the team every…

March 03, 2020 I MI Publisher I by Frank Alkyer

The Wide Net

For those of us who count the number of NAMM Shows we’ve attended like an arborist counts rings of a tree, The NAMM Show 2020 proved the old axiom that the…

January 09, 2020 I Next Gen Retailing I by Scott Rife

Keys to a Healthy B2B Relationship

In our industry, the relationship between manufacturers and retailers is part of the fabric of our business, and we couldn’t do what we do without each other.…

January 09, 2020 I The Tech Beat I by James Harding

Building Brand Ambassadors

If you’re like me, you’ve completely given up on most forms of mass-market advertising. Television and radio have become too fragmented. Satellite services…

January 09, 2020 I The Marketing Guru I by Tracy Hoeft

Win in Social Media With Video

Music dealers often ask what they should post on their store’s social media account. But an equally critical question is: What format should you use? More and…

January 09, 2020 I The Retail Beat I by Brad Boynton

Rethinking Your Website

Brad Boynton on keeping your website fresh.

January 09, 2020 I MI Publisher I by Frank Alkyer

So Long, 2010s

What a difference a decade makes. For those who were in this industry in 2010, think back to The NAMM Show that year. The musical products industry came into…

December 19, 2019 I The Experts I by Peter Dods

DIY vs. DIFM

When a new project comes along, you have two options. You can take on the project internally, or you can hire someone else to do it for you. Whether you choose…