January 09, 2020 I The Marketing Guru I by Tracy Hoeft

Win in Social Media With Video

If you want to sell more guitars, create content that helps your customers learn about the newest models or gives them helpful insights into features and upgrades.

January 09, 2020 I The Retail Beat I by Brad Boynton

Rethinking Your Website

Brad Boynton on keeping your website fresh.

January 09, 2020 I MI Publisher I by Frank Alkyer

So Long, 2010s

What a difference a decade makes. For those who were in this industry in 2010, think back to The NAMM Show that year. The musical products industry came into…

December 19, 2019 I The Experts I by Peter Dods


When a new project comes along, you have two options. You can take on the project internally, or you can hire someone else to do it for you. Whether you choose…

December 11, 2019 I Next Gen Retailing I by Hayley Voorhees

Make Your Brand Stand Out

Four steps to take to stand out from the crowd.

December 11, 2019 I SWIM I by Liz Benoit Crew

Finding New Voices

Humans, we hear, are drawn to new and different things. Introducing change into one’s life can be transformative, bringing with it the hope for a better, more…

December 11, 2019 I The Marketing Guru I by Tracy Hoeft

Facebook Ad Secrets

Facebook wants to keep its users happy while still delivering as many ads as they can — they are serious about this! If you want to pay less and get better results, it’s time to prioritize relevance, and we are here to help.

December 11, 2019 I MI Publisher I by Frank Alkyer

Martin on succession

Like so many in this industry, Chris Martin, this month’s cover subject, is the owner-operator of a family business. And, like so many family businesses,…