Ideas
May 12, 2020 I The Marketing Guru I by Tracy Hoeft
The New Normal
Tracy Hoeft on the impact of COVID-19.
May 12, 2020 I Marketing By Numbers I by Mike Robinson
Adapt, Evolve, Survive
Robinson on survival during COVID-19.
May 12, 2020 I MI Publisher I by Frank Alkyer
On Mixed Messages
May 1, 2020—It’s Day 42 of sheltering in place for the staff of Music Inc. What we thought would be a week or two has no clear end in site. We’re…
April 14, 2020 I The Marketing Guru I by Tracy Hoeft
Go Google Yourself
Stop what you are doing, go to Google and put in the name of your store. Go ahead… I’ll wait. What did you see? Hopefully a lot. If you are looking at your…
April 14, 2020 I The Retail Doctor I by Billy Cuthrell
Less Really Is More
In my work as a consultant, I find most clients suffer from many of the same issues, regardless of geographic location or current market conditions. One of the…
April 14, 2020 I Marketing By Numbers I by Mike Robinson
Calculating the Customer Experience
Today’s consumer has a huge number of options when it comes to musical instrument products, more than ever before in our industry’s history.
April 14, 2020 I From The Trenches I by Myrna Sislen
The Buck Stops Here
I love new products. My favorite part of every NAMM Show is scouring the convention floor for first-time presenters. I’m looking for items that are unique and…
April 14, 2020 I MI Publisher I by Frank Alkyer
Pandemic Days
April 2, 2020—The staff of Music Inc. has been sheltering, distancing, working from home for two weeks now. We Zoom video conference with the team every…
