News
July 08, 2025 I Partnership
Guitar Center Joins Allparts’ Premium Installation Partners Program
As an authorized Premium Installation Partner, Guitar Center offers installation services for the full Allparts product line.
June 30, 2025 I Appointments
PRS Guitars Hires Love-Bivens as Artist Relations Manager
Previously, she was artist relations and partnerships manager at Taylor Guitars.
June 30, 2025 I Supply
Rotosound Rebrands Strings Packaging
The new packaging features distinct graphics for each product line, color-coded gauge groupings, simplified spec panels and more visible artist endorsements.
June 27, 2025 I Distribution
EMD Music to Distribute Stringjoy
The two companies are both headquartered in Nashville, Tennessee.
June 26, 2025 I Event
Sweetwater Announces Return of GuitarFest in September
The event will let guitar players and music fans explore manufacturer booths from top brands, such as Gibson, Fender and Marshall — as well as appearances by major artists throughout the day.
June 26, 2025 I Appointments
Samson Appoints Mike Zegelbach as New Head of Sales
With a rich sales background in the music industry, Zegelbach brings a wealth of experience, knowledge and passion to Samson and its distributed brands.
June 26, 2025 I Appointments
Fender Music Korea to Lead Direct Market Operations Under New General Manager
Fender Music Korea’s purpose is to align more closely with FMIC’s global strategies, providing access to FMIC brands while ensuring consistency in marketing, customer service, and artist support, and managing all aspects of sales, artist relations, and direct-to-consumer outreach to drive growth in Korea
June 23, 2025 I Distribution
American Music & Sound Becomes Exclusive U.S. Distributor of Ecler DJ
Effective immediately, AM&S will serve as the exclusive distributor of Ecler DJ products throughout the U.S. and Puerto Rico.
