August 17, 2026 I Event
NAMM Announces Expanded 2027 Show Schedule
NAMM has announced the expanded schedule of events and experiences for The 2027 NAMM Show, taking place Jan. 26–30, 2027, at the Anaheim Convention Center in Anaheim, California.
The five-day event will bring together music makers, creators, artists, retailers, manufacturers, educators, technology professionals and industry leaders for a week of networking, professional development, live performances, special events and industry recognition. The main exhibition floors will be open Jan. 28–30, offering three days of product discovery, demonstrations, business meetings and brand experiences.
“The NAMM Show has evolved into a global platform that brings together the people, products and ideas shaping the future of music,” said John Mlynczak, NAMM president and CEO. “The 2027 show builds on that momentum with more opportunities to do business, experience incredible brands and the diversity of our industry, connect with live musical performances and content creators, plus celebrate the achievements of our global industry throughout the entire week.”
Tuesday, Jan. 26 will kick off the show with education, networking and professional development opportunities, including a full day of financial training for music businesses presented by financial experts Alan Friedman and Daniel Jobe. In the morning, the NAMM Succession Summit will reveal what drives value in your business and how to prepare for a successful transition. In the afternoon, the NAMM Financial Summit will show businesses how to take control of their finances by understanding how to monitor their financial health and strengthen the bottom line. Also that afternoon, the inaugural NAMM Music Education Advocacy Summit will arm attendees with practical tools and messaging they can bring straight back to their businesses to advocate for music education funding.
Wednesday continues with the new NAMM AI Marketing Summit. Building on the success of previous Marketing Summits, this year’s edition will dive into leading-edge marketing strategies by harnessing the latest AI technology. Additionally, audio professionals will have access to the TEC Tracks Studio Summit and TEC Tracks Live Sound Summit, both of which will share the latest innovations for the studio and stage from a lineup of major thought leaders. The Entertainment Technology Summit will deliver key hands-on strategies for professionals in lighting and live event production.
The Women of NAMM Leadership Amplified Summit will take place again on Wednesday, offering an exclusive training experience for professionals looking to level up their leadership — and their teams. Finally, music educators, industry leaders and workforce partners will gather for the Music Education Leaders Summit, a full day exploring how music education is preparing students for careers across the entire musical ecosystem.
New this year, the NAMM Sync Summit will take place on Thursday and explore the latest developments in sync and music placement, straight from industry pros. This new summit is offered to serve the over 24,000 artists who attend The NAMM Show each year.
Beginning Thursday morning, The NAMM Show exhibit floor will open. New this year, the Percussion Showcase will feature the top brands, with live demos on the hour, creating an immersive and energetic environment in Hall C for the percussion community.
Education and professional development will remain a central part of The NAMM Show experience, building on the more than 250 education sessions and 91,000 engagements generated at The 2026 NAMM Show. Programming in 2027 will address business strategy, the creator economy, recording, live sound, music education, AI, emerging technologies and other issues shaping the future of the music industry.
Annual events will continue to inspire attendees at The 2027 NAMM Show with the NAMM Retail Awards and NAMM’s Global Media Day both taking place on Wednesday.
Thursday will see the TEC Awards, Backline Talk Awards, Bass Magazine Awards and the Yamaha Night of Worship concert. Friday will kick off with the Grand Rally for Music Education, which recognizes and spotlights the essential role of music education in the music industry. Yamaha will also host its annual Yamaha Concert on the Grand with performers to be announced soon. Friday will also feature the Parnelli Awards.
Saturday will conclude with Best in Show and She Rocks Awards, celebrating 2027 exhibitor products and services and recognizing women making an impact across the music industry.
