August 03, 2020 I Supply
Sabian Launches ‘Try Cymbals at Home’ Program
In response to the increased amount of closed stores due to COVID-19, Sabian has announced a new program called “Try Cymbals at Home,” which allows drummers to have four cymbals delivered to them that they can try out for up to two weeks, only paying for the cymbals they want to keep.
July 27, 2020 I Acquisition
Geneva Supply Acquires Cascio Interstate Music
Geneva Supply, which provides brand strategy, digital marketing services, and supply chain solutions for Amazon and e-commerce platforms, has acquired Cascio Interstate Music, one of the largest musical instrument dealers in the U.S., through a receivership.
July 27, 2020 I Appointments
Wave Distro Taps Orin Portnoy For North American Sales
Wave Distro, a New Jersey-based distributor for pro audio brands including Empirical Labs, Useful Arts Audio, Whitestone Audio Instruments and Serpent Audio, has announced the addition of industry veteran Orin Portnoy as a sales representative for select brands in the U.S. and Canada.
July 24, 2020 I Supply
Warwick Music Group Instruments Certified Carbon Neutral
Warwick Music Group has become the first U.K. music instrument manufacturer to have its full range of brass instruments — produced in colorful recyclable ABS plastic — declared green, meaning they are independently certified as carbon neutral.