September 08, 2026 I Appointments
Roland Appoints New American Sales Leadership
Brian Crowley and Russell Williams
Roland Americas has announced two strategic sales leadership appointments in North America. Brian Crowley has joined the company as senior vice president of sales, U.S. and Russell Williams has been promoted to senior vice president of sales, Canada. With experience leading high-performing sales teams in technology-focused markets, Crowley and Williams also share a strong track record of bringing teams and partners closer together to unlock new growth opportunities. Their appointments reinforce Roland’s commitment to empowering channel partners, advancing innovation and driving long-term success across the industry.
Crowley currently leads the sales strategy and growth initiatives for Roland U.S. and offers 18 years of sales, forecasting, and business leadership experience spanning the consumer products, audio technology and MI industries. Prior to joining Roland, Crowley served as the director of national sales at Shure for seven years and held a variety of leadership roles at Mattel during his decade-long career there.
“Roland is uniquely positioned to build on decades of brand trust and deepen the relationships that connect our products to the players who use them,” Cowley said. “I look forward to collaborating with our team and partners to strengthen our dealer network, accelerate growth in key categories and expand our impact across the U.S. market.”
Over the past nine years, Williams has served in numerous positions within the company, and more recently as vice president of strategic accounts, playing a key role in guiding Roland’s business strategy and strengthening relationships with key retail partners across Canada. In his new position, he will take on all the sales leadership for Canada.
“I’m excited to build on Roland’s momentum in Canada and identify new opportunities to help our customers succeed in a rapidly changing market,” Williams said.
“We are excited to have Brian lead the U.S. sales team and to recognize Russell’s contributions with this promotion,” said Manuele Barbini, CEO of Roland Americas. “Their experience and vision will be invaluable as Roland’s mission to provide connected products accelerates in North America.”
