Ideas

December 22, 2020 I Marketing By Numbers I by Mike Robinson

Event Marketing Evolves

If virtual events can provide a user experience that feels intuitive, presents content that interests and educates us, and allows us to connect and communicate in a way that feels familiar, then organizers have a model that has more long-term potential than just a temporary fix in the midst of a pandemic.

December 22, 2020 I MI Editor I by Daniel Margolis

On Reconnecting

For this January issue, we asked retailers what’s their resolution for 2021. Andy Cohn, owner of Andy’s Music Chicago, had an awesomely unique answer. He…

December 16, 2020 I MI Editor I by Daniel Margolis

On a Year Of Change

You hold in your hands (or desktop, laptop, tablet or phone) the December 2020 issue of Music Inc. At the end of any year, it’s natural to look back and…

November 03, 2020 I Ask Alan I by Alan Friedman

Cash Flow During COVID-19

Cash is the oxygen of every business – without cash, a business ceases to exist.

November 03, 2020 I The Marketing Guru I by Tracy Hoeft

Holiday Fine-Tuning

Since 2020 has been a year of constant adjustment, your retail success this holiday season will be no different.

November 03, 2020 I MI Publisher I by Frank Alkyer

Toast to A Class Act

Because we are all-consumed by this pandemic, some news has been placed on the back burner. It’s time to return this item to the front.

October 06, 2020 I Next Gen Retailing I by Nick Averwater

Advocating In COVID

During this pandemic, as an industry, we all must be passionate advocates for music education to ensure the next generation enjoys the benefits of music.

October 06, 2020 I The Retail Doctor I by Billy Cuthrell

Covid Learning Curve

Billy Cuthrell on how COVID-19 has forced retailers to rethink every aspect of their business models.