January 17, 2022 I MI Editor I by Daniel Margolis

On Percussion

Reflections on The Percussive Arts Society’s PASIC show … and beyond.

January 17, 2022 I by Melissa Ceo

A Conscious Decision

Melissa Ceo on how to really work a trade show.

January 04, 2022 I The Retail Beat I by Brad Boynton

Check Your Flight Status

Brad Boynton on how to navigate these tumultuous times.

November 30, 2021 I MI Editor I by Daniel Margolis

On Collecting

How the pedals market has come to resemble the current state of vinyl at retail — particularly Record Store Day.

November 30, 2021 I From The Trenches I by Myrna Sislen

Why I Sold My Store

Longtime MI retailer Myrna Sislen tells the story of making this momentous decision.

November 30, 2021 I Marketing By Numbers I by Mike Robinson

Timing Is Everything

​Consultant Mike Robinson on best practices in product launches.

October 26, 2021 I by Miranda Altman

The Space to Connect

SWIM’s ​Miranda Altman on deep dives.

October 26, 2021 I The Marketing Guru I by Tracy Hoeft

What’s Your NAMM Gap?

​Tracy Hoeft on how to stay sharp in the absence of The Winter NAMM Show in Q1.