Ideas

January 09, 2020 I The Tech Beat I by James Harding

Building Brand Ambassadors

If you’re like me, you’ve completely given up on most forms of mass-market advertising. Television and radio have become too fragmented. Satellite services…

January 09, 2020 I The Marketing Guru I by Tracy Hoeft

Win in Social Media With Video

Music dealers often ask what they should post on their store’s social media account. But an equally critical question is: What format should you use? More and…

January 09, 2020 I The Retail Beat I by Brad Boyton

Rethinking Your Website

Back in November, we tossed aside our old website in favor of one that was more us. We’d come full circle from trying a decade ago to look big and project a…

January 09, 2020 I MI Publisher I by Frank Alkyer

So Long, 2010s

What a difference a decade makes. For those who were in this industry in 2010, think back to The NAMM Show that year. The musical products industry came into…

December 19, 2019 I The Experts I by Peter Dods

DIY vs. DIFM

When a new project comes along, you have two options. You can take on the project internally, or you can hire someone else to do it for you. Whether you choose…

December 11, 2019 I Next Gen Retailing I by Hayley Voorhees

Make Your Brand Stand Out

In 2020, we will be dealing with the smartest customer base we’ve ever had. If customers have a question, they’re going to look it up on the internet before…

December 11, 2019 I SWIM I by Liz Benoit Crew

Finding New Voices

Humans, we hear, are drawn to new and different things. Introducing change into one’s life can be transformative, bringing with it the hope for a better, more…

December 11, 2019 I The Marketing Guru I by Tracy Hoeft

Facebook Ad Secrets

You’d like a 20% off coupon for Facebook ads, right? Well, Facebook does offer nice discounts to smart advertisers, but it does not come in the form of a…