Ideas

January 28, 2021 I Ask Alan I by Alan Friedman

Budgeting in a COVID-19 Future

A perfect budget for 2021 may not be achievable, but a better budgeting process certainly is.

January 28, 2021 I MI Editor I by Daniel Margolis

On Optimism

It’s clear, and also understandable, in looking around MI today that there’s a fair amount of trepidation out there about what 2021 has in store for our…

December 22, 2020 I SWIM I by Natalie Morrison

Just Keep Swimming

​Natalie Morrison on how SWIM continues its mission in quarantine.

December 22, 2020 I Marketing By Numbers I by Mike Robinson

Event Marketing Evolves

If virtual events can provide a user experience that feels intuitive, presents content that interests and educates us, and allows us to connect and communicate in a way that feels familiar, then organizers have a model that has more long-term potential than just a temporary fix in the midst of a pandemic.

December 22, 2020 I MI Editor I by Daniel Margolis

On Reconnecting

For this January issue, we asked retailers what’s their resolution for 2021. Andy Cohn, owner of Andy’s Music Chicago, had an awesomely unique answer. He…

December 16, 2020 I MI Editor I by Daniel Margolis

On a Year Of Change

You hold in your hands (or desktop, laptop, tablet or phone) the December 2020 issue of Music Inc. At the end of any year, it’s natural to look back and…

November 03, 2020 I Ask Alan I by Alan Friedman

Cash Flow During COVID-19

Cash is the oxygen of every business – without cash, a business ceases to exist.

November 03, 2020 I The Marketing Guru I by Tracy Hoeft

Holiday Fine-Tuning

Since 2020 has been a year of constant adjustment, your retail success this holiday season will be no different.