Ideas

April 14, 2020 I Marketing By Numbers I by Mike Robinson

Calculating the Customer Experience

Today’s consumer has a huge number of options when it comes to musical instrument products, more than ever before in our industry’s history.

April 14, 2020 I From The Trenches I by Myrna Sislen

The Buck Stops Here

I love new products. My favorite part of every NAMM Show is scouring the convention floor for first-time presenters. I’m looking for items that are unique and…

April 14, 2020 I MI Publisher I by Frank Alkyer

Pandemic Days

April 2, 2020—The staff of Music Inc. has been sheltering, distancing, working from home for two weeks now. We Zoom video conference with the team every…

March 03, 2020 I MI Publisher I by Frank Alkyer

The Wide Net

For those of us who count the number of NAMM Shows we’ve attended like an arborist counts rings of a tree, The NAMM Show 2020 proved the old axiom that the…

January 09, 2020 I Next Gen Retailing I by Scott Rife

Keys to a Healthy B2B Relationship

In our industry, the relationship between manufacturers and retailers is part of the fabric of our business, and we couldn’t do what we do without each other.…

January 09, 2020 I The Tech Beat I by James Harding

Building Brand Ambassadors

If you’re like me, you’ve completely given up on most forms of mass-market advertising. Television and radio have become too fragmented. Satellite services…

January 09, 2020 I The Marketing Guru I by Tracy Hoeft

Win in Social Media With Video

Music dealers often ask what they should post on their store’s social media account. But an equally critical question is: What format should you use? More and…

January 09, 2020 I The Retail Beat I by Brad Boynton

Rethinking Your Website

Brad Boynton on keeping your website fresh.