Features

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January 19, 2024 I Feature

Back in That January Vibe!

It’s hard to believe, but it has been nearly four years since The NAMM Show has been held during its traditional time in late January. Disrupted the past few…

May 24, 2023 I Feature

4 Sweetwater University Takeaways All Dealers Should Use in Sales Training

One key feature online MI retailer Sweetwater prides itself on is its customer service. To help foster a positive customer service experience every time,…

April 07, 2023 I Event

Supercharge Your Future

If there’s one reason to attend this week’s NAMM show, Joe Lamond, NAMM president and CEO, says it’s for the education. The variety of concerts,…

Ideas

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April 26, 2024 I The Marketing Guru I by Tracy Hoeft

To Boost or Not to Boost

Instagram and Facebook feeds are increasingly saturated and, with algorithms evolving, even those who follow you on these platforms only see a small portion of…

Instagram and Facebook feeds are increasingly saturated and, with algorithms evolving, even those who follow you on these platforms only see a small portion of…

April 26, 2024 I NAMM YP I by Kelly Riordan

Crafting a Career in Music

After graduating with two music degrees, I felt prepared for a performance career, but needed the funding to travel to auditions and tour with an ensemble.…

After graduating with two music degrees, I felt prepared for a performance career, but needed the funding to travel to auditions and tour with an ensemble.…

March 14, 2024 I Women of NAMM I by Belinda Ligotino

Every Step Counts

In January, I had my first NAMM show experience as an exhibitor and as a woman new to the music products industry. I felt every emotion — from excited to…

In January, I had my first NAMM show experience as an exhibitor and as a woman new to the music products industry. I felt every emotion — from excited to…