News: Partnership

September 12, 2025

Yorkville Sound Partners with Lienau A/V Associates

Yorkville Sound has partnered with Lienau A/V Associates to represent its brands in the New York metropolitan area and northern New Jersey, effective…

August 31, 2025

Godin Guitars Appoints MISC for Southeastern U.S.

Godin Guitars has appointed John Kelley and Tom Spaulding of Musical Instrument Supply Consultants (MISC) as the new sales representatives for Tennessee, North…

July 17, 2025

Sweetwater Partners with We Make Noise for Songwriting, Production Camp

Sweetwater has partnered with We Make Noise to host a three-day songwriting and production camp for female artists. This intensive workshop will take place on…

July 08, 2025

Guitar Center Joins Allparts’ Premium Installation Partners Program

Guitar Center has officially joined Allparts’ network of Premium Installation Partners. With recent investments in enhanced service capabilities — and now…

June 16, 2025

Yamaha Announces Partnership with Peabody Institute

Yamaha has announced a partnership with the Peabody Institute at Johns Hopkins University, the oldest conservatory in America. This collaboration includes a…

June 04, 2025

PRS Becomes Exclusive Electric Guitar Sponsor of John Lennon Educational Tour Bus

PRS Guitars has announced its partnership with the John Lennon Educational Tour Bus as the exclusive electric guitar sponsor into the spring of 2026. The…

February 24, 2025

Saudi Music Commission Partners with Hal Leonard

The Saudi Music Commission, one of 11 sector specific commissions under the Saudi Ministry of Culture, and Hal Leonard, have partnered to introduce…

February 19, 2025

Pearl Drums Partners with Musicians Institute

Pearl Drums has announced a new partnership with the Musicians Institute (MI), solidifying MI as a showcase center for Pearl’s flagship Masters and Reference…