Ideas

June 23, 2020 I MI Publisher I by Frank Alkyer

It’s Time for Change

While the cover of this month’s Music Inc. chronicles the plight of our industry during the coronavirus pandemic, another issue has forced the world, and our…

May 12, 2020 I The Marketing Guru I by Tracy Hoeft

The New Normal

​Tracy Hoeft on the impact of COVID-19.

May 12, 2020 I Marketing By Numbers I by Mike Robinson

Adapt, Evolve, Survive

​Robinson on survival during COVID-19.

May 12, 2020 I MI Publisher I by Frank Alkyer

On Mixed Messages

May 1, 2020—It’s Day 42 of sheltering in place for the staff of Music Inc. What we thought would be a week or two has no clear end in site. We’re…

April 14, 2020 I The Marketing Guru I by Tracy Hoeft

Go Google Yourself

Stop what you are doing, go to Google and put in the name of your store. Go ahead… I’ll wait. What did you see? Hopefully a lot. If you are looking at your…

April 14, 2020 I The Retail Doctor I by Billy Cuthrell

Less Really Is More

In my work as a consultant, I find most clients suffer from many of the same issues, regardless of geographic location or current market conditions. One of the…

April 14, 2020 I Marketing By Numbers I by Mike Robinson

Calculating the Customer Experience

Today’s consumer has a huge number of options when it comes to musical instrument products, more than ever before in our industry’s history.

April 14, 2020 I From The Trenches I by Myrna Sislen

The Buck Stops Here

I love new products. My favorite part of every NAMM Show is scouring the convention floor for first-time presenters. I’m looking for items that are unique and…