Features: Cover Story

October 20, 2020

Do You Believe?

The coronavirus pandemic forced the cancellation of live events around the world, including one near and dear to the musical products industry’s heart: The…

August 11, 2020

Living Through History

For many, the coronavirus and the quarantine that came with it felt like a marathon, but at C.A. House Music it was more like a long sprint. “We ran like…

June 23, 2020

Looking Ahead

Reopening the country as coronavirus continues in the U.S. and beyond comes with uncertainty. It looks different for every state, and in some states, every…

June 23, 2020

Online Sales Surge

As the world was locked down by coronavirus and the quarantine necessary to fight it this spring, one thing became clear quickly — e-commerce is king. Its…

June 23, 2020

An Uncomfortable Reopening

As businesses across the nation began to reopen during the past two months, the emotions ran the gamut from exhilaration to caution, from rising hopes to…

May 12, 2020

Adapt & Overcome

On a Tuesday evening last November, as the Sims Music team celebrated the exact day of the store’s 40th anniversary, owner Jerry Sims could be found on a…

April 14, 2020

11 Days of Pandemic

Covid-19, or the coronavirus, slowed the world to a halt in many ways this winter and spring. Originating in China, then spreading throughout Europe,…

December 11, 2019

Beating Headwinds

When the topic of legacy brands arises in the musical products industry, few have a history as storied as C.F. Martin & Co. of Nazareth, Pennsylvania.…

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