News

November 13, 2026 I Award

NAMM, Bass Magazine Announce 2027 Awards Honorees

The honorees will include: Black Sabbath’s Geezer Butler, Flea of the Red Hot Chili Peppers, Stone Temple Pilots co-founder Robert DeLeo, funk pioneer Bootsy Collins, Stevie Wonder bassist Nathan Watts, and Grammy-winner Meshell Ndegeocello, who will receive the Bass Magazine Lifetime Achievement Award.

November 11, 2026 I Event

Donner Launches Several New Products at Music China

The new products debuted included the Donner Starfold S1 folding digital piano, the Donner Oura J100, the Donner PlugOne all-in-one electric guitar and the Donner Viva smart stringless guitar.

November 09, 2026 I Philanthropy

Guitars for Vets, Sweetwater Donate Instruments to Veterans

Guitars 4 Vets sells donated instruments through its own Sweetwater Gear Exchange storefront, and each sale helps buy a new guitar for veterans who complete its free 10-week program.

November 09, 2026 I Appointments

Eckroth Music Names Brad Shaw President

The appointment reflects Eckroth Music’s continued investment in leadership depth as the company grows.

November 09, 2026 I Appointments

NAMM Promotes Erin Block, Zach Phillips

This move reflects The NAMM Show’s education-forward approach and growth strategy, which creates a focus on growing audience segments, creating engaging experiences, and delivering meaningful value to members and the industry year-round.

November 05, 2026 I Appointments

The Music People Adds 4 Account Managers to Support AVL Growth

Chris Mehalso, Mike Harris, Jerry Wild and Richie Cintron Jimenez are joining the team led by Austin Waynick.

November 02, 2026 I Appointments

Josh Carney Joins Eleven Engineering as Marketing Manager

Carney brings extensive expertise in product demonstration and education, digital media, and professional audio engineering to the SKAA wireless team.

November 02, 2026 I Anniversary

Rath Trombones Marks 30th Years

In January 2024, Rath Trombones was acquired by John Packer Musical Instruments and its managing director, Rob Hanson.