Eckroth Music Names Brad Shaw President

Eckroth Music Company has appointed Brad Shaw as its president.

Shaw joined the Bismarck, North Dakota-based dealership in March 2024 and, most recently, served as vice president of sales and marketing. He’s worked closely with employees, school partners, customers and vendor partners to advance the company’s commitment to an exceptional beginning band and orchestra experience for students, parents, educators, and schools.

“Brad has earned the trust and confidence of our board, leadership team and me,” said Jeff Eckroth, owner and CEO of Eckroth Music. “He knows our business, our customers, and the people who make this company special. I have great confidence in Brad and in the way he will lead Eckroth Music forward.”

The appointment reflects Eckroth Music’s continued investment in leadership depth as the company grows. The company is building a leadership organization that supports disciplined execution, strong relationships with its school and vendor partners, disciplined execution, and meaningful career opportunities for exceptional people in a values-driven, employee-owned business.

“I’m thrilled and honored to be asked to serve as the next president of Eckroth Music,” Shaw said. “I could not be more excited to carry the torch that Bill and Mary Ann Eckroth lit more than 50 years ago as we strive to always live up to our motto, ‘It’s All About the Kids.’ I look forward to continuing to support our employees, customers, and vendor partners as we work to deliver the best possible experience for beginning band and orchestra students, parents, and educators.”

Shaw brings a background in instrumental music education and more than a decade of experience in the musical products industry. He will lead day-to-day operations while working closely with Eckroth and the company’s leadership team. {eckrothmusic.com}