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Online MI Boutique
to Launch

The world of e-commerce is about to get a little more boutiquey.

AudioSupermarketUSA, a new online pro audio and musical instrument store, has announced its plans to launch at the end of May. According to a statement from the company, it will sell products not generally found at chain retailers and large online sellers.

The site will also feature an editorial component designed to create community and provide a knowledgeable resource in the music and pro audio fields. AudioSupermarketUSA's initial list of brands includes Blade, DVK Technologies, Esteve, Levinson, Lightwave Systems, Melda Production and Slap-a-roo.

"There are numerous smaller manufacturers who simply aren't represented by traditional music retailers," said Joey Wolpert, the company's director. "AudioSupermarketUSA is actively recruiting those smaller yet highly innovative brands, meaning that customers will have exposure to a wide variety of great products not currently on their radar.

"With AudioSupermarketUSA, we hope to capture the spirit of an old-school, traditional brick-and-mortar music store — the place where you used to hang out, learn, exchange ideas, improve your craft, get expert equipment advice, check out new products and become part of an active, engaged music community."

The company statement added that AudioSupermarketUSA has extensive support systems built into its site, "covering everything from basic transaction questions to technical support for the store's customers."

AudioSupermarketUSA is currently hosting an opening sweepstakes at its website,, for the chance to win several prizes. The grand prize is a matched pair of Violet Design Black Finger microphones. Runner-up prizes include an SM Pro Audio Mic Thing portable acoustic absorption and isolation system, a DVK Technologies GoldTop Fuzz Vibe pedal, and a Softube Mix Bundle. The sweepstakes will run through June 30.