FEB. 21 I NAMM I PROMOTION
NAMM Makes a Play
at the Super Bowl
NAMM's Wanna Play? public service television announcements featuring actors Robert Downey Jr. and Jack Black ran during the coverage of the Super Bowl on Feb. 5.
The spots featured the celebrities discussing why they play music and why it's a fun, beneficial activity for players and potential players of all ages. The pair of 15-second Wanna Play? PSAs ran for 15 hours during Super Bowl weekend approximately eight times per hour on multiple screens during the game.
"We're so excited to have a NAMM presence at the Super Bowl," said Vanessa Wojtala, director of programming and events for Grazie Media, the company that organizes content for the Super Bowl screens. "Our organization feels that NAMM's presence at the Super Bowl will instantly connect with the audience through celebrities like Jack Black and Robert Downey Jr.'s message asking them to consider playing a musical instrument."