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Musikmesse, NAMM Join Forces for Russian Show

Messe Frankfurt and NAMM have partnered to co-produce new shows in Russia. The shows, NAMM Musikmesse Russia and Prolight + Sound NAMM Russia, will take place at Moscow's Expo Centre from May 16–19, 2012.

Messe Frankfurt produces the International Musikmesse, Music China, Prolight + Sound, and Prolight + Sound Shanghai. NAMM produces The NAMM Show and Summer NAMM. NAMM Musikmesse Russia will focus on the musical instrument sector, while the Prolight + Sound NAMM Russia will represent event technology. According to a statement from NAMM, the Russian musical market is potentially the largest in Europe, due to a population of 145 million, a developed musical culture and sustainable growth trends over the last few years.

"With its events in Frankfurt and Shanghai, Messe Frankfurt has a vast experience of the industries concerned and in the organization of fairs and exhibitions," said Cordelia von Gymnich, vice president Messe Frankfurt, Entertainment/Media & Creation. "Moreover, Messe Frankfurt has an extremely good international network, which provides a solid base for the expansion of our activities. Thanks to our expertise and our new partnership, we can offer exhibitors of the musical instrument and event technology sectors outstanding opportunities for presenting their products and services around the world."

NAMM's president and CEO, Joe Lamond, said the partnership is good for the global industry as a whole. "As partners with Messe Frankfurt in this new venture, we look forward to serving our global NAMM membership by increasing the size of the market and helping more people there experience the enjoyment and many proven benefits of playing music," he said.;