News: Partnership
February 18, 2026
Guitar Center Named Official Music Gear Retailer, AV Integrator for Titans’ New Stadium
Guitar Center and the Tennessee Titans have announced a first-of-its-kind partnership centered at the Titans’ new Nissan Stadium in Nashville, Tennessee. The…
September 12, 2025
Yorkville Sound Partners with Lienau A/V Associates
Yorkville Sound has partnered with Lienau A/V Associates to represent its brands in the New York metropolitan area and northern New Jersey, effective…
August 31, 2025
Godin Guitars Appoints MISC for Southeastern U.S.
Godin Guitars has appointed John Kelley and Tom Spaulding of Musical Instrument Supply Consultants (MISC) as the new sales representatives for Tennessee, North…
July 17, 2025
Sweetwater Partners with We Make Noise for Songwriting, Production Camp
Sweetwater has partnered with We Make Noise to host a three-day songwriting and production camp for female artists. This intensive workshop will take place on…
July 08, 2025
Guitar Center Joins Allparts’ Premium Installation Partners Program
Guitar Center has officially joined Allparts’ network of Premium Installation Partners. With recent investments in enhanced service capabilities — and now…
June 16, 2025
Yamaha Announces Partnership with Peabody Institute
Yamaha has announced a partnership with the Peabody Institute at Johns Hopkins University, the oldest conservatory in America. This collaboration includes a…
June 04, 2025
PRS Becomes Exclusive Electric Guitar Sponsor of John Lennon Educational Tour Bus
PRS Guitars has announced its partnership with the John Lennon Educational Tour Bus as the exclusive electric guitar sponsor into the spring of 2026. The…
February 24, 2025
Saudi Music Commission Partners with Hal Leonard
The Saudi Music Commission, one of 11 sector specific commissions under the Saudi Ministry of Culture, and Hal Leonard, have partnered to introduce…
