News: Partnership
August 10, 2026
Zildjian, Alesis Drums Announce Partnership
Avedis Zildjian Co. and Alesis Drums have announced a strategic partnership.Together, the partnership brings Zildjian's expertise in cymbal sound into Alesis'…
August 04, 2026
Reverb Hosts Jack White for Exclusive Gear Launch
Guitarist, songwriter and entrepreneur Jack White popped into Chicago for a concert on July 26 and stopped in at the offices of Reverb for an invitation-only…
June 12, 2026
Low Boy Teams with Sweetwater to Launch Exclusive Bass Drum Beater Finish
Low Boy, maker of handcrafted bass drum beaters, has launched its newest exclusive colorway in partnership with Sweetwater: Natural with Red Sparkle Stripes.…
April 13, 2026
Buffet Crampon USA Expands Tuba Showroom
Buffet Crampon USA has announced a new partnership with Baltimore Brass Company in Catonsville, Maryland, to expand its USA Tuba Showroom, providing…
February 24, 2026
Sweetwater, Yamaha Launch $25K Giveaway to Support School Music Programs
Sweetwater has announced a partnership with Yamaha to transform one lucky school music program with a $25,000 giveaway. Music educators will have the…
February 18, 2026
Guitar Center Named Official Music Gear Retailer, AV Integrator for Titans’ New Stadium
Guitar Center and the Tennessee Titans have announced a first-of-its-kind partnership centered at the Titans’ new Nissan Stadium in Nashville, Tennessee. The…
September 12, 2025
Yorkville Sound Partners with Lienau A/V Associates
Yorkville Sound has partnered with Lienau A/V Associates to represent its brands in the New York metropolitan area and northern New Jersey, effective…
August 31, 2025
Godin Guitars Appoints MISC for Southeastern U.S.
Godin Guitars has appointed John Kelley and Tom Spaulding of Musical Instrument Supply Consultants (MISC) as the new sales representatives for Tennessee, North…
