August 04, 2020 I Technology
Roland Launches Multimedia Editorial Platform, ‘Roland Articles’
Roland has launched a multimedia platform, Roland Articles, which will consist of written editorial, mini-documentaries and more. The long-form platform features a selection of stories, product guides and interviews, marked by a focus on artists, instruments and the Roland brand.
Content on Roland Articles is organized into two distinct collections: Stories and “Learn. Articles in the Stories section provide journalism that appeals to music fans interested in investigative writing. The Learn category educates musicians, producers, songwriters and content creators with music-based educational content.
“We are thrilled to officially launch Roland Articles,” said Toshi Ikeda, Roland’s head of global marketing. “We created this platform to provide Roland fans and newcomers with a unique destination to learn and explore new sounds, discover new artists, improve their skills, learn about Roland gear and read compelling stories.”
The first slate of articles available on the platform includes a feature on rising electronic artist Linafornia, an interview with American electronic musician, producer, and visual artist Mux Mool, a guide to the Roland TD-17 V-Drums, as well as a piece about Jay Weinberg of Slipknot and the new VAD506 V-Drums Acoustic Design kit.
The company has also published the first installments of two ongoing Roland Articles series: Scene Reports and Sound Behind the Song. The former features a deep dive into the music, food, and cultural vibes of Nashville, Tennessee, while the latter offers a written history of the sounds used to create the song “Buffalo Stance” by Neneh Cherry.
Roland is working with a network of contributing writers including Martin Douglas (KEXP, Pitchfork), Kristin Spruch (Billboard), Jake Uitti (Vanity Fair, American Songwriter), Francis Preve (Music Radar), Jason Heffler (EDM.com) and Jordan Blum (Kerrang!, Consequence of Sound).