September 09, 2026 I Event
Registration Opens for The 2027 NAMM Show
NAMM has announced that registration is now open for The 2027 NAMM Show, which is set to take place Jan. 26–30, 2027, at the Anaheim Convention Center in Anaheim, California.
For five days, the global music industry will converge in Anaheim, bringing together the people, products, ideas and experiences shaping the future of music and live entertainment. The main exhibition floors will be open Jan. 28–30 for three days of immersive brand experiences, product launches, hands-on demonstrations, business meetings, creator engagement and discovery across the global music products landscape. The experience begins two days earlier, with education, professional development, networking, special events and industry gatherings beginning Tuesday, Jan. 26.
“The NAMM Show has evolved into a global platform that brings together the people, products and ideas shaping the future of music,” said John Mlynczak, NAMM president and CEO. “The 2027 show builds on that momentum with more opportunities to do business, experience incredible brands throughout the show and the diversity of our industry, connect with live musical performances and content creators, plus celebrate the achievements of our global industry throughout the entire week.”
In 2026, more than 60,000 attendees from 122 countries, regions and territories gathered in Anaheim, representing an estimated $9.8 billion in buying power. More than 8,650 international attendees participated, demonstrating that The NAMM Show has become one of the most influential global business gatherings in the music products industry. According to NAMM, the results were equally powerful: 92% of exhibitors reported connecting with their target audience, while 90% of attendees said they saw the brands they came to see. Register here now.
