June 07, 2021 I Supply
Pattern Tracks Consumer Demand for MI Products During Pandemic
The data science team at global e-commerce company Pattern tracked consumer demand (or the number of people shopping for a given item during a given period) for musical instruments and accessories on Amazon during every day of 2019 and 2020 to understand how the pandemic drove consumer interest.
According to Pattern, the below is what their study found.
Early in the pandemic:
· No instrument saw a bigger surge in year-over-year demand during the first months of the pandemic than ukuleles (+66%). Guitars (+47%), pianos/keyboards (+32%), harps (+28%) and flutes (+27%) rounded out the top five.
· Conversely, trombones and violas saw the largest negative shifts in year-over-year demand during the beginning of the pandemic, each down -27% compared to March-April 2019.
As the pandemic wore on:
· Looking at 2020 as a whole, guitars saw the biggest lift in total demand compared to 2019 (+21%), followed by pianos and guitars (+12%), ukuleles (+11%), harps (8%) and drums (+5%).
· Conversely, trombones (-48%), trumpets (-35%), clarinets (-30%), oboes (-28%) and saxophones (-27%) saw significant decreases in total demand in 2020 compared to 2019, most likely due to the cancellation of school music programs.
The full analysis, including charts, can be found here.