Vader Sound Launches in U.K. as MI Sales, Consultancy Organization

Vader Sound, run by the father-and-son team of Paul and Billy Smith, has launched, aiming to connect musicians with brands and gear they love amidst the ever-changing retail landscape.

Built on decades of industry experience and trusted relationships across the music sector, Vader Sound brings a fresh, partnership-driven approach to helping brands grow their presence, brand identity and value in the U.K., Europe and beyond.

With experience of product development, brand management, artist relations and international sales, Paul Smith has developed MI brands, such as Vintage Guitars, Encore, Odyssey and Kinsman, as well as partnerships with brands like Danelectro, Graphtech, Fishman, Godin, Xvive Audio and Supro.

Working together with son Billy, means that a diverse expertise forms the backbone of Vader Sound.

“With a new generation’s perspective, Vader Sound was created to offer global music brands a more personal, collaborative and strategically focused entry into the U.K. and European markets,” Paul Smith said. “The Vader Sound name was inspired by one of the most iconic characters in film history and the word also means ‘father’ in Dutch. So, as a father-and-son team, it felt like the perfect fit.”

From their base in North England, Paul and Billy operate as an extension of each brand’s team providing hands-on strategy, deep market knowledge and a multi-channel approach for long-term success, while strengthening customer relationships and brand value. Vader Sound also offers a comprehensive set of services, including sales and distribution, product and brand consulting, artist relations and endorsements, and licensing and creative marketing.

vadersound.com