November 09, 2020 I Event

Music China Draws Crowds at Live Event

Attendees talk during Music China 2019.

Music China ran from October 28 to 31 as a live event at the Shanghai New International Expo Centre. Despite ongoing pandemic and travel restrictions, the show drew 81,761 visitors to a total of 1,106 exhibitors across 11 halls in more than one million square feet of space.

Despite the fact that many overseas exhibitors were unable to travel to Shanghai, their brands were represented at the fair by their local Chinese sales offices. Additionally, international pavilions representing the Czech Republic, Germany and North Korea were present.

“It’s always exciting to see the show launched, particularly during this very unusual year,” said Judy Cheung, deputy general manager of Messe Frankfurt, said in a statement. “After many years of development and dedication to the MI industry, Music China has built up its reputation as a leading industry platform. The presence of many world renowned brands and highly relevant buyers are evidence of this. I look forward to meeting our MI friends in 2021 to celebrate the 20th anniversary of the show.”

Yutaka Okada, assistant general manager for the marketing division of Yamaha Music and Electronics, China, said his booth stayed busy during the show. “Music China has definitely helped us re-establish business connections for the second half of the year after the outbreak of the pandemic,” Okada said in the same statement. “It’s an important event for us as we are able to showcase the charm of our brand and new products to trade visitors. As a manufacturer, the show offers us the best opportunity to demonstrate our brand and convey the value of our products.”

Some buyers reported travelled long distances to source products, including first time-buyer Cao Fudong, sales manager of Xiangbaishu Musical Instrument Retailer and the head of Orchestra and Electroacoustic Band from Inner Mongolia. “Despite the pandemic, the industry’s major brands are all basically here,” Fudong said in the same statement. “I came mainly to purchase a batch of pianos for the students at our instrument retail shop and I have already placed an order with a famous Japanese brand. As an international platform, Music China provides a great deal of convenience for those of us who travel long distances to purchase instruments. It enables us to get in touch with the world’s leading brands within a short period of time, which is very convenient.”

The 20th anniversary edition of Music China will be held from October 13 to 16, 2021. Other shows scheduled under by Musikmesse next year include NAMM Musikmesse Russia, September 16 to 18, 2021, Moscow, and Musikmesse, October 22 to 24, 2021, Frankfurt.

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