September 19, 2022 I Retail

Guitar Center, Southwest Surprise Passengers with Ukes

Passengers onboard the Southwest flight to Honolulu on September 16.

Guitar Center surprised passengers on a Southwest Airlines flight on September 16 from Long Beach, California, to Honolulu, with the first-ever, in-flight ukulele class by Guitar Center.

Passengers onboard the Boeing 737-800 aircraft all received a Mitchell MU40 Soprano ukulele, a Road Runner carrying case and an in-flight lesson. Guitar Center Lessons instructors taught passengers how play the song “Hello, Aloha. How Are You?” during the flight.

Alexandra Windsor, educational affairs specialist for Guitar Center Lessons, and Ryan Miyashiro and Ryan Imata, Guitar Center instructors at Guitar Center’s Pearl City, Hawaii, store, led passengers in a group lesson to kick off their travel to the island of Oahu, Hawaii.

“I’ve taught students through Guitar Center Lessons since 2014, but never in an airplane,” Windsor said. “It was inspiring to see how quickly passengers of all ages picked up the ukulele — many with no musical background. The ukulele is the perfect instrument for beginners, and it shows just how fun and easy learning something new can be.”

“Our customers anticipate warm Southwest hospitality throughout their journeys with us, and these surprise and [delightful] events are a unique way to create memorable experiences,” said Brandy King, senior director of public relations at Southwest Airlines. “Today’s celebration of Hawaiian culture underscore our everyday commitment to serve and celebrate the spirit of Aloha.”

To celebrate the partnership, Southwest Airlines customers and Guitar Center fans can visit to enter the “Ukuleles Take Flight” sweepstakes for a chance to win round-trip air travel on Southwest for a winner and a guest, as well as two Mitchell MU40 Soprano ukuleles.

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