January 11, 2022 I Acquisition

Gibson Acquires GWW Guitar Case Company

General Wood Workers (GWW), a long-standing supplier of premium cases for Gibson and other music instrument companies, was acquired by Gibson Brands at the end of December 2021.

GWW has been a family-owned business building world-class cases for instruments and other categories for over 65 years. Since 2002, Gibson has had an association with GWW, but more recently, in 2019, a more formal partnership was formed under the new Gibson Brands Management Team. Entering 2021, Gibson became the main customer of GWW, which led to the logical next step of bringing GWW into the Gibson Brands Family.

“GWW has been a key partner and supplier to Gibson over the years, so this deal made sense all around,” said James “JC” Curleigh, president and CEO of Gibson. “The combination of their experience and our investment will lead to continued growth and momentum together.”

“Our partnership with Gibson has gone from strength-to-strength over the past few years, leading to Gibson becoming our largest customer by far,” adds Stephen Flynn, CEO of GWW. “We are excited to join the Gibson Family to bring our expertise and ideas to the next level.”


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