May 08, 2024 I Partnership
Donner Collaborates with School of Rock
Donner has announced a partnership with School of Rock to joint its GearSelect program, where students can buy new musical instruments and music gear directly from their local School of Rock location to help them on their musical journey. This collaboration is set to provide more than 65,000 global music students from the School of Rock community with the ability to purchase quality, affordable musical instruments from Donner.
“Donner, like School of Rock, is passionate about enriching lives through music and inspiring the next generation of musicians. Donner [has now] joined the impressive list of musical instrument manufacturers in School of Rock’s GearSelect program,” said Sam Dresser, School of Rock’s chief innovation officer. “We believe that our entire community, from our expert music instructors to our talented students, will love the quality and overall value of Donner instruments, gear and accessories. We also have plans to work with Donner on unique products and programs designed specifically for School of Rock.”
The partnership between Donner and School of Rock was officially announced at School of Rock Overdrive, the brand’s global convention, which was held from May 1–3 in Nashville, Tennessee. During the convention, Donner outlined the strategic cooperation plan to the School of Rock community, including company-owned and franchised locations, and reached exclusive partnership agreements for community activities and customized gear projects with selected core franchise stores.
Amber Xu, brand director of Donner, also shared that this will mark the first instance of Donner engaging in a deep, strategic partnership with a chain music education institution. Xu said Donner aims to extend its reach to more music enthusiasts through such collaborations, supporting every individual’s musical dream.
