October 15, 2023 I Partnership
Cloud Licenses Cloudlifter Technology to Shure for New SM7dB
For the first time, Cloud Microphones has licensed its patented Cloudlifter technology. The brand has collaborated with Shure for its worldwide launch of the next generation of the SM7dB microphones. These new Shure mics incorporate a custom-designed, built-in active preamp with technology licensed from Cloud Microphones and tuned by Shure specifically for the SM7dB, ensuring great audio for a variety of sources, from a whisper to a scream.
“The SM7B and Cloudlifter have been used in the same breath for many years now,” said Rodger Cloud, founder and CEO of Cloud Microphones. “This license to Shure brings the quality and convenience of the technology into one package for the customer. We’re honored to be a part of the lineage of the iconic SM7 microphone.”