News
May 11, 2026 I Award
Sweetwater Receives Mental Health America Bell Seal for Workplace Mental Health
Sweetwater joins a select group of organizations recognized for their commitment to fostering psychologically safer and supportive environments for employees.
May 04, 2026 I Event
George’s Music Hosts Martin Guitar Night
The ‘An Evening with Chris Martin’ event was a sold-out, standing-room-only evening.
May 04, 2026 I Retail
Guitar Center Relaunches Musician’s Friend as Off-Price Outlet
Musician’s Friend consolidates overstock, open-box and selected excess inventory and offers launch discounts up to 45%.
May 04, 2026 I Retail, Supply
NAMM CEO to Address Government Panel on Tariffs Impact on MI Industry
NAMM was selected to provide critical business analysis to the USTR Section 301 Committee during four days of testimonies.
May 01, 2026 I Retail
Guitar Center Brings Back Drum-Off Competition
After a 10-year hiatus, auditions are now open at GC stores nationwide.
April 26, 2026 I Technology
D’Addario Launches Players Circle Gear Collection
The digital feature within the Players Circle platform is designed to replace musician’s fragmented spreadsheets and handwritten gear lists.
April 26, 2026 I Award
NAMM Foundation Honors 2026 ‘Best Communities for Music Education’
Now in its 27th year, The NAMM Foundation’s annual program spotlights communities providing equitable access to music education for every student.
April 26, 2026 I Acquisition
Percussive Arts Society to Continue Legacy of PMC
The Percussion Marketing Council’s board voted to officially dissolve the organization while announcing that the Percussive Arts Society (PAS) has been selected to inherit the PMC’s assets and continue its legacy of market development and percussion advocacy.
