Features

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October 26, 2026 I Feature

Gattuso’s Music Enters a New Era Under First Female Owner

Gattuso’s Music & More, a family-owned music retailer in Canton, Ohio, is entering a new chapter under Marcella Petry, the store’s first female owner.…

July 21, 2026 I Feature

The Art of Modern Guitar Retailing

From focused social media strategies to shifting buyer demand, three guitar retailers from across the country share how they’re navigating today’s market…

March 09, 2026 I Feature

Inside New York’s Last Dedicated Brass Store

J. Landress Brass is proving to be a true destination for musicians all over the world while continuing to earn its trust as a go-to source for players in New…

Ideas

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October 12, 2026 I NAMM YP I by Erin Kessler

Using Good-Better-Best Beyond Sales

This article was penned by Erin Kessler and Ana Dobrian. We were recently talking about “Good, Better, Best” (GBB), the sales framework that gives customers…

This article was penned by Erin Kessler and Ana Dobrian. We were recently talking about “Good, Better, Best” (GBB), the sales framework that gives customers…

October 05, 2026 I by Steve France

Establishing Training Goals

Any repair shop with just one skilled technician can help solve the repair tech shortage by taking on an apprentice as long as you provide a plan. In a previous…

Any repair shop with just one skilled technician can help solve the repair tech shortage by taking on an apprentice as long as you provide a plan. In a previous…

June 24, 2026 I by Steve France

Highlight Repair Techs on Your Social Platforms

The marketing pyramid of influence framework categorizes your audience into hierarchical tiers based on their level of engagement with your market and their…

The marketing pyramid of influence framework categorizes your audience into hierarchical tiers based on their level of engagement with your market and their…