Gibson Reacts to Viral Guitar Destruction Video

On July 30, a YouTube account titled BJ's World posted a video showing hundreds of Gibson Firebird X guitars being bulldozed. The video quickly went viral and shows the guitars, arranged neatly in two rows in an alternating headstock-to-body configuration, being rolled over by a crane, crushing them. The crane then reverses, further damaging the instruments. reported that the video first appeared a few months ago, but began garnering renewed attention when it was re-posted on July 30. The attention it attracted led Gibson to issue the following statement today:

"The Firebird X destruction video that surfaced months ago was an isolated batch of Firebird X models built in 2009–2011, which were unsalvageable and damaged with unsafe components. This isolated group of Firebird X models were unable to be donated for any purpose and were destroyed accordingly.

"Gibson recently announced its relaunch of the Gibson Foundation. Since 2002, the Gibson Foundation has provided thousands of guitars and donations to schools and charities in excess of $30 million. As a starting point, Gibson has committed to giving a guitar a day away over the next 1000 days. 100% of donations to the Gibson Foundation go directly towards giving the gift of music, re-affirming Gibson's commitment to giving back, helping under-served music education programs, empowering music culture and encouraging the creation
of music."