MARCH 12 I ADJ I ACQUISITION
ADJ Group Acquires
Eliminator Lighting

Los Angeles-based ADJ has acquired Eliminator Lighting to broaden its product range.

Eliminator Lighting has a product catalog that includes LED pars, moving heads and free-standing illuminated letters as well as fog and bubble machines. ADJ dealers will now be able to purchase these products alongside equipment from ADJ Lighting, American Audio and Avante Audio.

"This is an exciting development for ADJ Products LLC as Eliminator Lighting has a great range of value DJ products that fit into our diverse network of customers," said Toby Velazquez, president of the ADJ Group of companies. "It also means that the ADJ Group's product catalog now covers every type of application and budget; ranging from Eliminator Lighting at entry level to ADJ covering the mid-market and Elation Professional serving top-end theatrical and touring productions."

According to a company statement, Eliminator Lighting's long-serving product manager Albert Paredes will stay with the company to ensure excellent customer service for both existing Eliminator dealers and those who choose to stock the line for the first time.

adj.com