Photo courtesy of NAMM

JAN. 22 I THE 2019 NAMM SHOW I BY KASIA FEJKLOWICZ
Supercharge Your Success

In two days, the NAMM campus will be buzzing with activity, from exhibitors demoing the hottest new gear to experts delivering proven strategies for retail success. From Jan. 24–27, the show floor and every corner of the exhibit and conference space in Anaheim, California, will come to life for the annual NAMM Show.

"We've been so fortunate to see this gathering grow, but for each of our members, what we're really striving for is to create the sense of intimacy that every aspect of the show was curated just for them," said Joe Lamond, president and CEO of NAMM.

With 2,000 exhibitors representing nearly 7,000 brands, plus hundreds of education sessions and dozens of concerts and events, planning ahead is the key to maximizing the NAMM experience.

"The dealers who really make the most of their time in Anaheim tell me that the trick is to plan your show in advance. They use the show app and all online tools to make sure that there's not a wasted minute from when they wake up to the time, often late at night, when they head back to their hotel," Lamond said. "The NAMM Show is a lesson in seeing how much you can actually fit into one day, making every
moment count."

NOT-TO-MISS EVENTS
One not-to-miss event that Lamond encourages retailers to attend is the "Breakfast of Champions," which kicks off the show Thursday morning.

"Each year, we come up with a different theme, and this year, we've picked up on the role of the original, the one who marches to the beat of their own drum. We've selected a group of guests who will inspire the audience to take some of their secrets back to their own business and find new and successful ways of adapting to the changes in the year ahead," he said. "The 'Breakfast of Champions' is one of my favorite moments; I get to personally welcome our members to the show and let them know how much we appreciate them."

In addition to attending Breakfast sessions and Idea Center sessions, Lamond encourages retailers to check out event technology programs, including TEC Tracks, ESTA and AES@NAMM.

"One of the most interesting things for many of our dealers is the increase in business opportunities in live sound rentals, installation and event technology," he said. "Retailers who have invested in this segment have told us that in many ways, it has been the secret of their success in the current competitive environment."

This year's AES@NAMM program has been streamlined, and Lamond said the changes will help make planning more manageable.

"We learned a lot with our inaugural AES event last year. One thing was that there were just too many sessions! This year's AES@NAMM program has been focused on the topics that were of most interest to both NAMM and AES members." MI