Jan. 22 I THE 2019 NAMM SHOW I SCHEDULE

Unless otherwise noted, the following events will be held in NAMM's Idea Center (level 1 lobby, between halls B and C).


Schedule of Events

WEDNESDAY, JAN. 23

9 A.M.–4 P.M.

Retail Innovation Summit
Bob Phibbs, The Retail Doctor
Hilton Anaheim Hotel, Level 2, California C–D

Get to The 2019 NAMM Show a day early for this brand-new, future-forward NAMM U education experience. The Retail Innovation Summit is an all-day workshop to immerse you into the latest trends, innovations and strategies to transform your music retail business. The Retail Innovation Summit will be presented by world-renowned retail expert Bob Phibbs, a.k.a. The Retail Doctor. This event is free to NAMM members, but you must register first at namm.org.

8–11 P.M.
2018 NAMM VandoJam
Hilton Anaheim Hotel, Avalon Room
The first set feature will be with Jerry Vivino, Mark Gross and Grace Kelly. The open jam session runs from 9 to 11 p.m. Admission is free.


THURSDAY, JAN. 24


9 A.M.–4 P.M.

Retail Innovation Summit
Bob Phibbs, The Retail Doctor
Hilton Anaheim Hotel, Level 2, California C–D

Get to The 2019 NAMM Show a day early for this brand-new, future-forward NAMM U education experience. The Retail Innovation Summit is an all-day workshop to immerse you into the latest trends, innovations and strategies to transform your music retail business. The Retail Innovation Summit will be presented by world-renowned retail expert Bob Phibbs, a.k.a. The Retail Doctor. This event is free to NAMM members, but you must register first at namm.org.

NAMM U Breakfast Session
8:30–9:30 A.M.

Breakfast of Champions

Joe Lamond, NAMM President and CEO, and guests
Hilton Anaheim Hotel, Pacific Ballrooms, Level 2
How do the most original thinkers, visionaries and nonconformists approach the business of musical products? How have their unconventional mindsets driven their uncommon success? And not least of all, what can we learn from them — and take back to our own companies? Find out at "Breakfast of Champions," the ultimate NAMM Show kick-off and celebration of the music products business. In a series of one-on-one interviews, NAMM President and CEO Joe Lamond will explore the concept of originality with a think tank of the most original minds in the industry, along with special guests. They'll deliver the insight, perspective and inspiration you need to not only stay ahead of the curve but to continue to rethink your business for the years ahead. (Free breakfast served from 8–8:30 a.m.)

10:30 A.M.
Music Lessons: Essential Strategies for Growth and Retention

In the last decade, Melissa Loggins of Music Authority has seen retention rates surge in her lesson program. In this session, she'll share her proven strategies for building a program people wouldn't ever think to quit — even when they're overscheduled with other activities. Discover how these simple but effective ideas can help you create a lesson operation that's designed for growth, community involvement and retail sales. Get on a fast track to student and parent loyalty.

11 A.M.
Effective Video Strategies for YouTube, Instagram and Facebook (Double Session)

Video is critical to marketing your business, but every social media platform calls for a different strategy. Whether it's YouTube, Instagram or Facebook, you'll want to know about the ins and outs, do's and don'ts, and latest updates on video for each platform. Join moderator Tim Spicer of Spicer's Music for this special video-marketing double session. He'll be joined by a panel of rock-star marketers in the music business to reveal their video success secrets for YouTube, Instagram and Facebook. They'll cover how they use different social platforms for video, why they might abstain from a particular platform, and examples and best practices from each. Refresh your video strategy for the new year! A must-attend session for anyone who wants to use video to market his or her business.

12 P.M.
How to Launch a Podcast for Your Music Business

In the United States alone, an estimated 48 million people listen to podcasts every week. This presents new opportunities for music businesses to connect and engage with customers and potential customers on their own terms. In this session, Chris Bates and Tyler Marolf of TeacherZone.com and Los Rios Rock School will walk you through how to get started hosting a podcast for your own business. As the hosts of The Teacher Zone podcast, they'll share best practices on everything from required gear to ideas for successful content to distribution. Get started with your podcast today!

12:30 P.M.
Social Media 2019 Update

What social media platforms are in, and what platforms are on the way out? What new Facebook, Instagram or Twitter features are available and important to marketing your music business? Which social platforms do you want to be using? Get all this and more at this essential social media update for the new year, hosted by online marketing expert Ben Blakesley. He'll help you navigate the 2019 social media landscape, so you can spend more time on what works and less on what doesn't.

1 P.M.
4 Surprisingly Simple Ways to Motivate and Empower Your Team

Do you ever feel as if there's a bottleneck at your store? Your staff is constantly coming to you with questions, complaints and concerns, and you start to develop "decision fatigue." (It's a real thing — look it up.) This is one of the biggest reasons businesses fail to grow. Don't be the lid on your organization! In this presentation, Will Mason of Mason Music will cover four basic but incredibly effective techniques that will help you better train and empower your team to run the business for you. Mason leads a team of 60 people at four different locations, and he attributes his company's growth to developing this team to lead. Discover how to step out of the daily grind and focus on the big picture, creating opportunity for long-term planning, goal setting and business growth. (This session is a repeat of Mason's Summer NAMM session by popular demand.)

1:30 P.M.
How to Host a Successful Rock Camp (From Start to Finish)

By hosting passion-producing, confidence-building summer rock camps for community youth, The Candyman Strings & Things has enjoyed loyal and long-term customers, increased retail sales, and a solution to the summer lessons lull. Not to mention, the company's rock camps sell out almost immediately. What's the secret? Cindy Cook of The Candyman Strings & Things, NAMM's 2014 Dealer of the Year, will share her roadmap for this wildly successful program. She'll reveal the best practices she's picked up from nine years of experience, research, and trial and error. This comprehensive session will be full of tips, hints and examples for everyone, whether you're starting a rock camp from scratch or looking to improve your existing camp. At no charge, Cook will also provide a link to her e-book on hosting rock camps.

2 P.M.
Inventory Buying Rules You Should Never Break

Look around your store, and what do you see? Probably too many guitars and amps, too few accessories, unrented band instruments, obsolete pro-audio gear and aging pianos racking up flooring costs. This inventory impacts you in more ways than you realize. How does this epidemic happen? In an updated session, financial experts Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. will lay out fool-proof best practices to help you make enlightened purchasing decisions and bolster your bottom line. Join them for this valuable and insightful presentation — and expect more than a few accounting jokes.

2:30 P.M.
Fixing the Buying Mistakes You Just Made

You've come to The NAMM Show with a list of products your customers want. You've talked with vendors to get the best prices and payment terms. You've implemented a great commission plan to motivate your sales team. But cash is still tight, vendor invoices are aging, and we all know why: You have too much inventory! And even if you guess right most of the time, you'll still guess wrong some of the time. How do you fix these buying blunders so they don't tie up much-needed cash to buy the products you need? In a follow-up to their earlier NAMM Idea Center session, financial experts Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. will show you how to fix your buying mistakes and manage your inventory into profitability. They'll even share their secret sauce for managing any store's entire inventory.

3 P.M.
The Biggest Secrets of Social Media Marketing

The biggest brands in the world are sinking millions of dollars into social media marketing every day. But why? What do they know that you don't? Find out at this eye-opening presentation, hosted by online and social marketing expert Ben Blakesley, who's been working with these big brands for years. He'll explore the most powerful aspects of social media that these brands know about and are taking advantage of but you may be missing.

3–4 P.M.
Creative Ways to Find New Piano Customers

Hilton Anaheim Hotel, Level 4, A9
It's a different world today for piano and keyboard retailers. It doesn't matter if it's an acoustic or digital — piano customers are out there, but we have to go after them. This panel discussion, moderated by Music Trades Magazine columnist Bob Popyk, includes piano retailers Bob Gallagher from Ohio, Tim Paul from Illinois, Britt Cawthon from Texas, Angela Harmon from Washington and Nicholas Estrada from California. They'll share new ideasto promote the benefits of learning to play, working with teachers, creating an effective internet presence, hosting outside promotions, holding concerts and clinics, having class lessons, going after the senior market and much more.

3:30 P.M.
Strategies to Engage and Keep Your Best Employees

Want to keep the rock star "A players" on your team? Unsure how to motivate your "C players"? Bottom line: It's not always about money. Join Jaimie Blackman, CEO of Jaimie Blackman & Co., and find out how to engage and retain your best employees while motivating the others to do better. He'll offer three powerful strategies to help you immediately turn your team into a lean, mean, high-performance machine. As a bonus, he'll also introduce you to new online tools. Get your employees at their peak performance today.

4 P.M.
The 10 Reasons People Don't Shop in Your Store Anymore

For brick-and-mortar retailers in 2019, foot traffic is everything. But buying habits have changed, and the same reasons people used to come in your store could now be working against you. What's obvious to your customers may not be as clear to you and your staff. Find out how to see the forest through the trees in this eye-opening session with industry veteran Tim Pratt of Dietze Music. He'll dive into simple and long-term fixes to improve and update the shopping experience for your savviest customers. Pratt will also look at ways to reset your team's mindset for this new era of retail.

4:30 P.M.
How to Host Offsite Events That Grow Your Business

Want to expand your customer base and sales? Then get outside the four walls of your store. In this presentation, Shawna Wingerberg of Antonio Violins and Brandon Voorhees of Buddy Roger's Music will reveal how to host offsite events that can grow your business and standing in the community. They'll share proven ideas and examples for events at nontraditional venues with nontraditional partners — events that tap into new markets and customers. Discover how to become the community hero. Go where your new customers are!

5 P.M.
Effective Tips for Employee Productivity and Retention

You've hired the right people, but how do you motivate them to perform at their highest level? How do you create a culture of accountability? And most of all, how do you keep your best staff engaged so they stay with you for the long-term? Find out at this high-energy session with Joel Bertrand of Bertrand's Music. He'll cover everything from proven training techniques to new tools that will keep employees productive, engaged and in it for the long haul. Get powerful tips to create your dream team today.

FRIDAY, JAN. 25

NAMM U Breakfast Session
8:30–9:30 A.M.

Transforming the Music Industry: Trends, Game-Changers and Opportunities
Daniel Burrus, leading futurist and innovation expert
Hilton Anaheim Hotel, Level 2, Pacific Ballrooms

Whether you're a music retailer, manufacturer or artist, disruptive technologies represent a threat and an opportunity. Are you prepared to make them work for you? In this eye-opening NAMM U Breakfast Session, leading futurist, innovation expert and guitarist Daniel Burrus will reveal the current and future trends guaranteed to shape the music products industry. He'll look at how to use these trends to innovate with low risk, elevate your planning and accelerate your profitability. Most of all, he'll leave you with actionable ideas to get started. You'll discover how to presolve problems before you have them, identify disruptions before they disrupt and seize game-changing opportunities that organizations of any size can use to thrive in the years ahead. (Free breakfast served from 8–8:30 a.m.)

10 A.M.–12 P.M.
Special 2019 Financial Update: Don't Let Ignorance Kill Your Business!

Hilton Anaheim Hotel, Level 2, California B
Internet sales tax collection, new labor laws, the Tax Cuts & Jobs Act — what do they have to do with your music business? Everything, in fact. And in 2019, they're likely to impact you — big time. These new federal and state laws can be complicated and confusing, and ignorance and noncompliance could put your music store in financial peril. Fortunately, these potentially disruptive events can be prevented with a little proactive financial management. Join music retail financial gurus Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. for this exclusive financial training, and discover how to withstand the new rigors of 2019. The always-entertaining Friedman and Jobe will give you the rundown on these new laws and critical information to protect yourself.

10:30 A.M.
New Instagram Marketing Tips for the Music Industry

How can you use Instagram to increase sales, get new customers and connect with fans? Join leading Instagram blogger Jenn Herman and find out! Herman, author of "Instagram For Business For Dummies," will reveal new ideas to make the most of your Instagram profile and action buttons to create immediate conversions. She'll also look at how to generate traffic and leads regularly to your website. And, of course, you'll find out how to maximize various features, including Instagram Stories, direct messages and IGTV to reach more people. Don't miss this opportunity to get an Instagram update from a leading authority.

11 A.M.
Decoding Google: Advanced Strategies for Music Businesses (Double Session)

Businesses that leverage the power and reach of Google grow six times faster than those on the sidelines. Google can now predict when your customers are ready to buy, oftentimes before they even know it themselves. Discover how to take advantage of the full power and reach of Google to grow your music business. Join digital marketing pioneer Larry Bailin, CEO of global marketing agency Single Throw Marketing (a Google Premier Partner), for this special digital marketing double session. Bailin returns to NAMM to share real-life examples of advanced marketing opportunities that create unprecedented sales activity. You'll find out how to gain a true return on your marketing dollars using Google techniques to get ahead of the competition and connect with more potential customers in ways you've never been able to before.

12 P.M.
Ultimate YouTube Hacks for Music Retailers

What do the most successful music retailers do to build their YouTube channels? We've asked them, and they answered! After his standing-room-only NAMM U Breakfast Session last year, digital marketing guru Mitch Joel returns to host this visionary NAMM Idea Center session. He'll reveal his original research on the best tactics and strategies that music retailers, musicians and even the world's biggest brands have used to grow and engage their YouTube channels. Video plays a critical role in showing your store, team members and products to customers. So what's the secret sauce to successful YouTube marketing? Join him and find out!

12:30 P.M.
How I Grew My Lesson Program to 1,000+ Students

In the last two years, Wentworth Music increased the student count in its lesson program by 25 percent. Here, NAMM Top 100 finalist Noel Wentworth will show how he did it — and built a program with more than 1,000 students weekly. In this powerful half-hour, he'll share new, low-cost strategies he's successfully used to improve student retention, SEO, and the customer and student experience. This includes ideas for making the most of YouTube, student concert photos, videos and customer testimonials. He'll also look at the importance of the store walk-through with new prospects. A not-to-miss session for anyone looking to grow a lesson program in the new year.

1 P.M.
New Facebook Success Strategies for 2019 (Double Session)

Facebook marketing is a moving target, with the social media platform regularly changing its algorithm. In this powerful double session, you'll discover how to catapult your Facebook page ahead of your competitors — and get more sales! Join online marketing authority Jenn Herman, leading Instagram blogger and head of Jenn's Trends. She'll cover four essential strategies to succeed with Facebook in 2019. Discover how to craft Facebook captions that get more reach, and make the most of Facebook events to reach exponentially more customers, potential customers and fans. Also, find out how to capitalize on Facebook groups for community building and use live videos effectively, even if you hate being on camera.

2 P.M.
Innovative Store Display Ideas

Few things produce in-store excitement and product sell-through as instantly as engaging displays. And in this fast-moving half-hour, you'll hear from one of the most creative and innovative merchandisers in the music retail industry: Gayle Beacock of Beacock Music. She'll show how she's created her most effective and innovative displays, walking you through examples you can use. She'll also look at innovative display concepts from other businesses that apply to your music store. Best of all, many of these come at little to no cost, just a bit of ingenuity. Discover simple ways to upgrade the look and feel of your store — and increase sales.

2:30 P.M.
How You're Killing Your Lesson Program — and What to Do About It

Most music lesson studios make inadvertent mistakes that slowly chip away at their lessons business. These can stunt growth and even kill a program. Don't let this happen to your lesson operation! In this eye-opening presentation, music lessons authority and Music Inc. magazine columnist Pete Gamber will reveal the most insidious problems that affect lesson programs and show you how to spot them at your own business. He'll also offer proven solutions to these problems, so you can not only fix them but also prevent them from happening in the first place.

3 P.M.
How to Build an Online Marketing Strategy

Is your online marketing getting lackluster results? Or do you simply want to take your marketing to the next level and convert more potential buyers into customers and fans of your business? Then join Frank Cowell, digital marketing veteran and CEO of Elevator, as he shares the simple one-page online content marketing strategy that he's developed over the course of a 20-year career. He'll cover five philosophies to dramatically improve your company's results, one big clarifying question that helps create relevance with potential buyers at every stage and the big lie being told by marketing "gurus." Don't miss this high-energy session — and an opportunity to create a strategy for long-term success.

3–4 P.M.
Today's Secrets for Selling Pianos Online

Hilton Anaheim Hotel, Level 4, A9
Is your website generating customers and sales the way it should? In this one-on-one discussion with Music Trades Magazine columnist Bob Popyk, website wizard Tom Folenta will share unique ideas for creating piano customers and piano sales (both acoustic and digital) online.You'll find out what's working today and take home interesting ways to make your website more effective. Folenta will answer questions and spend time after the session for specific individual interaction.

3:30 P.M.
The 5 Most Important Questions to Ask a Prospective Hire
Hiring the right people is one of the single most important decisions you'll ever make. And in a rapidly evolving labor market, where prospective hires can access tons of information about your company and the gear you sell, almost anyone can seem like the right fit. Here, Cream City Music CEO and co-owner Brian Douglas will share his proven character-based hiring model and the five most important questions to ask during an interview. These questions will peel back the practiced boilerplate interview responses and reveal core aspects of who that person is and how they align with your company's values.

4 P.M.
NAMM YP Presents Joel Menchey of Menchey Music Service (Double Session)
At this special session, NAMM Young Professionals (NAMM YP) welcomes guest presenter Joel Menchey, president and owner of Menchey Music Service, an eight-location school music and keyboard retailer headquartered in Hanover, Pennsylvania. Menchey has served in leadership roles in numerous industry associations, including RPMDA, NASMD and, most recently, NAMM's executive committee. Join NAMM YP to hear from Menchey about his career path — and his advice for you. After the session, head to the NAMM Member Center (also in the Anaheim Convention Center lobby) for a networking reception with NAMM YP. This session and reception are open to all industry professionals and NAMM attendees.

5 P.M.
Groove — The No Treble Podcast Live Recording With Special Guest

In the past few years, Groove – The No Treble Podcast has become one of the biggest audio shows for bass players and is building one of the largest oral histories of the bass in the world. Past guests have included Victor Wooten, Jeff Berlin, Tony Levin, Jerry Jemmott, Michael Manring, John Patitucci, Robert Trujillo and many more. In this session, Groove goes live at NAMM! Last year, Billy Sheehan showed up to chat, so you can just imagine who will be joining host Mitch Joel this year. This is an event you won't want to miss.

5:45 P.M.
All-Industry Drum Circle

Palm Terrace
Drum up enthusiasm for the music industry at NAMM's annual All-Industry Drum Circle, a can't-miss NAMM Show rhythm celebration.

6:00 P.M.
Yamaha All-Star Concert on the Grand

Yamaha is once again bringing its legendary multimedia production to all show attendees during The 2019 NAMM Show. While the artist lineup for this year's concert remains a secret, Yamaha has built an unmatched reputation for developing and producing the largest and most energetic concert events at past NAMM Shows.

7:00 P.M.
18th Annual Parnelli Awards

Hilton Anaheim, Pacific Ballroom
The Parnelli Board of Advisors has announced that Chris Adamson will receive the Parnelli Lifetime Achievement Award at the 18th annual ceremony. Adamson has worked as tour manager/director and/or production manager for some of the greatest acts, starting with the likes of The Byrds, Emerson, Lake and Palmer, and Pink Floyd, through to Tom Petty and the Heartbreakers, Aerosmith, and John Mayer/Dead and Company. (Pre-show festivities and cocktail party begin at 6:00 p.m.)

7:30–10:30 P.M.
She Rocks Awards

House of Blues Anaheim
Recognizing women who stand out as role models in the music industry, the 7th annual live awards event will honor Macy Gray, Lisa Loeb and Nita Strauss, among others. This high-energy evening includes live music, awards and speeches, celebrity appearances, a silent auction, gift bags and more. This event is open to the public; a NAMM Show badge is not required to attend the She Rocks Awards.

SATURDAY, JAN. 26

NAMM U Breakfast Session
8:30–9:30 A.M.

How to Win in the Age of Disruption
Scott Stratten, president of UnMarketing and best-selling business author
Hilton Anaheim Hotel, Level 2, Pacific Ballroom

We're living in an age of disruption. Every week, it seems there's a new strategy, technology or social media that's a "must use" or game-changer for your music retail business or brand. But in this endless quest for the next big bright, shiny business object, it's easy to forget that while everything has changed, nothing is different. Trust, connection, consistency and service will always trump the next app to hit the market. In this inspiring and paradigm-shifting Breakfast Session, The NAMM Show welcomes Scott Stratten, marketing rebel and sales, branding and relationship expert, who has transformed companies ranging from Microsoft to Pepsi with his radical insights on customer engagement. He'll share strategies and stories from the eye of the disruption hurricane, drawing from not only his retail experience but also from what made him who he is today: a guy in the music business who got his start managing bands — and survived to tell the tale. (Free breakfast served from 8–8:30 a.m.)

10:30 A.M.
5 Online Marketing Trends to Help You Increase Sales

The future is here, and there's never been a better time for music businesses to harness the power of online marketing. You can now make use of cutting-edge technology that, until recently, only the largest businesses could afford. Join Peter Malick, musician and CEO of Inbound AV, a marketing firm that specializes in the musical instrument, pro-audio and software markets. He and marketing automation specialist Kevin Moore will reveal how to increase your sales and customer engagement by taking advantage of five cutting-edge online marketing trends. Discover new ways to leverage online technology to build your business, whether you're a music retailer or manufacturer.

11 A.M.
Unlock Your Lesson Program's Full Potential by Abandoning Industry Norms

Resonate Music School & Studio is one of the fastest-growing lesson operations in North America, hosting 1,000 music lessons per week and operating a 24-hour-a-day recording studio. Here, Michael Cathrea, co-founder and president of Resonate, will offer unique insight into how he built the business to that size in just six years. He'll offer practical takeaways you can apply to your own lesson business, covering operations, differentiating your program and the importance of letting go of industry norms and getting creative.

11:30 A.M.
5 Things You're Doing Wrong on Social Media

Why don't more people comment on your Facebook posts? How do you get more followers on Instagram? Are these social media accounts even driving traffic to your website? If you've asked yourself any of these questions, you're probably making one of the five big mistakes on social media. In this session, Mallory Nees, social media manager of music gear marketplace Reverb, will walk you through several mistakes you might be making on social media and how to fix them. Most of all, she'll show you how to make your social media marketing more effective today.

12 P.M.
How to Create Custom Promotions to Rock Your Bottom Line

In this super-charged half-hour, Leslie Faltin of Instrumental Music Center will share her most successful, profitable and sales-generating promotions — and how they can separate you from the pack. She'll also reveal her process for creating these promotions, so you can build your own for your market.

12:30 P.M.
Cost-Effective Ideas to Grow Your Lesson Operation

Big Music runs one of the hippest and most successful music lesson programs in the world. Recently, the company boosted student signups by 15 percent, from 700 to more than 800 students — and did so without breaking the bank. In this session, Richard Berkman of Big Music will discuss the cost-effective strategies behind his lesson program's growth and what they mean to your own lesson operation. He'll cover how to host successful holiday music camps, increase your student-to-teacher ratio, reduce admin costs with effective online self-service options and more.

1 P.M.
5 Reasons Your Website Isn't Working: Change It Now!

Have you invested time and resources into your website and online presence, only to see lackluster results? As it turns out, yoursolution could be hiding in plain sight. Join Madison Revell, lead designer for marketing firm Inbound AV, and discover how incorporating simple web design fundamentals can help your website generate more traffic and engage prospective customers, all while increasing your brand's overall online success. This session will appeal to everyone from full-on e-commerce businesses to retailers with simple lead-generating websites.

1:30 P.M.
How to Make the Most of the Ukulele Explosion

For many music retailers, the ukulele has become a sure-fire income generator, and for Middle C Music, it's now essential for creating new sales, foot traffic and excitement. Are you making the most of this opportunity? Here, Middle C Music's Myrna Sislen will be joined by two-time Grammy Award-winning artists Cathy Fink and Marcy Marxer. Together, they'll give you a play-by-play on creative ideas and best practices for stocking and selling more ukuleles. Discover how to take advantage of what Sislen calls a "no-fail income stream."

2 P.M.
Strategies to Improve and Personalize the Customer Experience

Understanding your music retail and lesson customers and creating a customized experience for them is now critical if you want to build your business. To find out how, join Yamaha Marketing Manager Tom Hemphill, who has successfully marketed both music retail and lessons for the biggest brands in the industry. He'll share how mapping the customer journey leads to greater customer and student satisfaction as well as marketing return. Don't miss this opportunity to take your business to the next level in 2019.

2:30 P.M.
5 Events to Create Lifelong Customers

Hosting events not only helps drive sales but also sets the stage for long-term business growth and customer loyalty. And if you're looking for new ideas for successful events, Tim Paul of Piano Trends Music & Band will be your guide. Paul, who also serves as board president for Raue Center for the Arts, has won over his community, and grown his business, by creating events that have promoted music, music making and his store to local (and not-so-local) customers. Here, he'll walk you through how to host exciting and effective events built around festivals, holidays and just about any excuse to associate customers with music and your store.

3 P.M.
Music Lessons: 5 Tips for Hiring Great Teachers

More than any one factor, your teachers will make or break your lesson program. And in this powerful half-hour, Eileen Tan of 7 Notes Yamaha Music School will reveal her proven method for hiring the right music teachers and keeping them once they're on-board. She's developed these best practices through years of running her studio operation — and discovering some tough lessons learned along the way.

3:30 P.M.
Why Your Reverb Listings Aren't Selling Faster

Why aren't your Reverb listings selling as quickly as you'd like — or at all? How can you increase sell-through on the platform? Let Brian Reardon of Monster Music be your guide. In the last three years, Reardon has quadrupled his company's Reverb business to more than $400,000 annually. Here, he'll give you his best tips, secrets and hacks for making the most of the online platform, including updates you'll want to know about.

4 P.M.
Careers in Music Summit, Featuring J. Dash (Special Session)

What does it take to have a successful career in the music industry? Find out firsthand at this special session, hosted by NAMM President and CEO Joe Lamond. In a series of up-close interviews, Lamond will speak with a diverse lineup of music industry professionals, including artist J. Dash; Randy Shayler, owner and CEO of Zeswitz Music; and Heather Farr Edwards, PR and communications manager of Reverb. They'll discuss their career trajectories and share practical insights for long-term success. Walk away with new ideas and inspiration to take your career to the next level. This event is dedicated to SUNY Potsdam alumnus and longtime music industry icon Sandy Feldstein.

7 P.M.
34th Annual TEC Awards

Hilton Anaheim Hotel, Level 2, Pacific Ballroom
Stand-up comedian Demetri Martin will return as the host of the 34th Annual NAMM TEC Awards. On the evening of the awards, winners in 31 categories of products and projects in the areas of Technical or Creative Achievement will be announced. Peter Frampton will be the recipient of the Les Paul Innovation Award. The show begins with a VIP-only reception at 6 p.m. (Must have ticket to enter.)

SUNDAY, JAN. 27

NAMM U Breakfast Session
8:30–9:30 A.M.

Best In Show
Frank Alkyer, Music Inc. and UpBeat Daily magazines, and panel
Hilton Anaheim Hotel, Level 2, Pacific Ballrooms
Don't miss out on your next best-seller! "Best In Show" closes out NAMM with a fast-moving roundup of the biggest products, services and technologies on the exhibit floor. And with more than 7,000 brands at The NAMM Show, you'll want to find out what you might have overlooked. Join moderator Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, as he leads a panel of music retail gear experts, who've scoured the far corners of the show floor to bring you their favorites. They'll present 24-plus picks that are sure to be a big deal in 2019, and beyond. And exhibitors, make sure you're there, too. You might just be a "Best In Show" winner.

10:30 A.M.
Music Publishing: The Essentials, What You Need to Know

Publishing is the most confusing area of the music and recording business. It can be daunting to navigate, and misinformation runs rampant. If you're like most musicians and songwriters, you want straight talk and "the real deal." In this session, veteran music business attorney Ron Bienstock of Scarinci Hollenbeck will reveal what you must know about music publishing. Bienstock has represented such artists as Billy Joel, Living Colour, Goo Goo Dolls, Simple Plan, Dream Theater, Barrett Strong, Porcupine Tree, Leslie West/Mountain and Beth Hart, among many others. He'll give you the straight talk on music publishing and answers to your most pressing questions.

11 A.M.
Marketing and Branding Secrets for the New Music Industry (Double Session)

As an artist, your promotional options are endless — with more blogs, social media platforms, streaming playlists and potential fans than ever before. So how do you focus your time and efforts strategically to build your brand and make a living writing and performing? This panel, moderated by music industry thought leader Ari Herstand and featuring panelists Hunter Scott of Lafamous PR & Branding and Andrew Leib of Red Light Management, will explore how to create a compelling story and get media attention to have your music reviewed and featured. They'll also look at new ways to build an effective release strategy, along with bases you'll want to cover to ensure a lasting career. Herstand is an acclaimed singer-songwriter, music industry blogger, actor and the author of "How to Make It in the New Music Business." A must-attend session for all artists looking to take their careers to new heights.

12 P.M.
New (and Secret) Changes to Facebook and Instagram — and How to Get Results (Double Session)

New changes to Facebook are and have been impacting your audience reach and engagement, yet there's no instruction manual to help you navigate these waters. Find out how to make the most of your Facebook presence in this session with Dan Shinder, founder and CEO of Drum Talk TV. Shinder has grown Drum Talk TV's Facebook page to more than 1 million active followers organically, with no paid or boosted ads. Here, he'll share his best tips to get maximum reach and engagement, even — and especially — in lieu of these changes. He'll also explore changes to Instagram and how to get better results on the platform. Whether you're an artist, brand or music retailer, you'll walk away with new ideas to improve your Facebook and Instagram marketing.

1 P.M.
Success Secrets for Independent Songwriters and Artists (Double Session)

You don't have to wait years for commercial success as a songwriter or artist. You can create amazing opportunities for yourself by using nontraditional, unconventional avenues. Here, award-winning songwriter Thornton Cline will lead a panel of acclaimed songwriters, artists and producers. They'll reveal how they've created their own successes through bypassing traditional channels. Get their insider tips, wisdom and big ideas.

1 P.M.
Ukulele Circle
NAMM Member Center

Add the uke to your musical repertoire! Unleash your island spirit at our ukulele circle, where you'll learn the basics of the instrument known as the jumping flea. No experience required, and we provide the ukes!

2 P.M.
Beyond YouTube: Marketing With Video (Double Session)

There's no way around it: Video is critical to marketing your music, business or brand. In this session, Laura B. Whitmore, producer for BackStory Events and the She Rocks Awards, will lead a panel of expert music-business professionals and artists who will share the best methods to create a video and get it seen by the right viewers on the right platforms. You'll get practical, real-world tips to make the most of the time and resources you spend on video marketing, whether it's for YouTube, Instagram, Facebook or your website. A not-to-miss session for anyone looking to improve their video marketing and visibility.

3 P.M.
How to Monetize Your Music in TV and Film (Double Session)

Want to get your songs and music placed in movies and TV? Then check out this powerful session with industry insiders, and find out how to get exposure to the leading executives responsible for song placements. Music industry veteran Chandra Lynn of Glow Marketing will host Art Ford and Jesse James Felice of The World Song Network for a deep dive into independent music licensing, synchronization and procurement of major and indie artist music in feature films, television shows, video games and advertising. Just a few of The World Song Network's most recent placements include Girls Trip, Christopher Robin and Equalizer 2. This is a must-see for artists and songwriters who want to open up new revenue streams.

3 P.M.
Guitar Circle

NAMM Member Center
Strum along in a group guitar lesson; no experience required.

namm.org