Top: Guitar Center's Hollywood store entrance. Bottom left: The redesigned Hollywood store features a revamped Vintage and Platinum guitar room. Bottom right: As part of the redesign, the Hollywood location features a 15-foot-long interactive pedal display.

DEC. 11 | GUITAR CENTER | OPENING
Guitar Center Redesigns Flagship Hollywood Location

Guitar Center announced the grand opening of its redesigned flagship Hollywood store location. The 30,000-square-foot space underwent a $5 million overhaul, according to executives at Guitar Center.

The remodeled store features an assortment of musical instruments, a 15-foot-long interactive pedal display, a 24-foot-wide snare drum wall, interactive brand displays from manufacturers such as Fender and Gibson and the retailer's largest standalone vintage guitar room featuring exclusive and rare vintage instruments. Music memorabilia is also showcased throughout the store, including Eric Clapton's "Blackie" Fender Stratocaster and other influential artists' gear from B.B. King, Slash, Johnny Cash, Eddie Van Halen and St. Vincent.

The Hollywood store debuted Nov. 3, nearly 33 years after the location first opened in 1985. A full week of events to celebrate the redesign of the location was held at the store beginning on Oct. 29, including in-store activations, special live performances and music clinics from artists such as guitarist Nita Strauss and producers Battlecat and J Rocc.

Other festivities took place at the Hollywood flagship location after the weeklong celebration. The day the redesigned location debuted, Guitar Center also hosted a block party headlined by rapper Anderson Paak. Drummer and singer Sheila E. was also inducted to the retailer's RockWalk, which honors musicians who have made a significant impact and creative contribution to music. Additional honorees included Don Lombardi, founder of Drum Workshop, as well as Drum Workshop's current senior executive vice president, John Good.

"Guitar Center's $5 million investment into our newly revitalized Hollywood flagship location transforms it into one of the largest musical instrument stores in the world, full of the greatest selection of music instruments, accessories, music memorabilia, state-of-the-art lessons facilities and more," said Guitar Center CEO Ron Japinga. "Exemplifying our deep commitment and investment in the music industry, we are thrilled to unveil our reimagined flagship location to the public. The redesigned Hollywood store represents a renewal of our legacy, which lies at the heart of L.A.'s music scene and celebrates the rebirth of an icon – the greatest music store on earth."

guitarcenter.com