From left, Richard Connell, Metropolis Studios CEO; Jun-ichi Miki, CEO and representative director, Roland; Atsuo Yukawa, chief marketing officer, Roland; and Gordon Raison, chief sales officer, Roland.

Roland Opens Artist Relations Center

On Sept. 6, Roland held a grand opening celebration of its new Roland Artist Centre London, located within Metropolis Studios in West London.

"Roland's artist relations facilities represent our company's ongoing commitment to engage with artists, engineers and producers and to work collaboratively with them, to ultimately shape future products and solutions for the global community of musicians," Miki said. "Metropolis has such a rich history in the music industry, and we are very excited to have our offices here. The opening of our Artist Centre London will better serve our artists in the U.K., Europe and beyond. I would also like to thank Metropolis Studios owner Kainne Clements, CEO Richard Connell and their staff for welcoming us to this facility, and their unique partnership with the Academy of Contemporary Music makes this a perfect place for us to call home."

Founded to serve the needs of current and prospective Roland artists, the new center will be a hub for a variety of activities, including product support, social media initiatives, interviews, sessions, streaming events, photo shoots, gear demos and more, with a complete range of Roland, Boss and V-Moda products on hand. The Roland Artist Centre London is managed by Jamie Franklin, artist relations manager at Roland, and is under the direction of Brian Alli, vice president of key influencers and business development at Roland.

The facility's co-location within the legendary Metropolis Studios, whose clients have included Led Zeppelin, The Rolling Stones, Madonna, U2, Michael Jackson, Queen, Adele and more, will give Roland close access to top artists, producers, engineers, instrumentalists and music business professionals as well as allow Roland to benefit from Metropolis' close association with the Academy of Contemporary Music.

The opening of the Roland Artist Centre London is part of Roland's ongoing corporate artist relations strategy, following closely on the heels of the opening of the Roland Nashville Artist Relations Center in June and Roland Los Angeles Artist Relations Center in May. This facility joins other Roland artist relations centers in Vancouver, Toronto, Berlin and Tokyo.