September 14, 2026 I Appointments
Yamaha Names New General Managers to Lead Product Divisions
From left: Reed Larrimore, Gary Klugman, Amy Sorter and Doug Steinmetz.
Yamaha Corp. of America has promoted four leaders to oversee newly organized product divisions. Each general manager will report directly to Garth Gilman, corporate vice president of the music instrument business unit, effective Nov. 2. These appointments are designed to strengthen category expertise, enhance customer support and accelerate growth across the brand’s core product segments.
“I am very excited to have seasoned industry veterans leading these essential business areas for Yamaha,” Gilman said. “Their expertise will enhance the customer and dealer experience and create new opportunities for growth through a more product-focused approach. As we continue to optimize our organizational structure, we look forward to announcing additional staff promotions and leadership appointments in the coming months to better serve our authorized dealer community.”
The following leaders have been appointed to oversee the company’s product divisions:
Piano Division: Amy Sorter, General Manager
Sorter joined Yamaha in 2021 and most recently served as director of higher education and outbound sales. Earlier this year, she assumed leadership of the Yamaha Piano Channel, bringing more than 25 years of experience in music education, sales leadership and strategic business development.
Guitar Division (includes Drums): Reed Larrimore, General Manager
A Yamaha veteran of more than 25 years, Larrimore joined the company in 2001 and has held numerous sales leadership positions, most recently serving as vice president of sales for the Combo Channel. He brings extensive experience in customer engagement, team development and business growth.
Band & Orchestral Division: Doug Steinmetz, General Manager
Steinmetz has spent more than two decades with Yamaha in sales, marketing and leadership roles. Most recently, he served as director of School Service Sales, where he led initiatives supporting dealers, educators and music programs nationwide.
Digital Music Instruments Division: Gary Klugman, General Manager
Klugman joined Yamaha in 2017 as piano marketing director following a successful career in global advertising and brand marketing. He brings extensive experience in brand strategy, integrated marketing and business growth, having worked with some of the world’s leading consumer brands.
