January 11, 2022 I Acquisition
Vitec Acquires Audix
Vitec Imaging Solutions, a provider of branded hardware products and software solutions to the content creation market, has announced on Jan. 10 it agreed to acquire Audix and its affiliates, with the deal expected to close shortly.
Audix is a microphone brand for studio and live performance audio based in Portland, Oregon. As part of the Vitec family, the Audix team and facility in Oregon will become Vitec Imaging Solutions’ Audio R&D Centre of Excellence, enabling the acceleration of in-house microphone product design, development and manufacturing across all Vitec audio brands, according to a statement from the company. With the acquisition of Audix, Vitec’s audio capture strategy is now structured around three core brands that cover all growth segments of the $1 billion microphone market.
Under the global umbrella of Vitec Imaging Solutions, Vitec will add sales, marketing and e-commerce capabilities to develop the U.S. brand worldwide, while maintaining its high level of innovation, with a primary focus on fast-growing wireless applications. Audix will open its vertically integrated, state-of-the-art manufacturing facility in the U.S. to the rest of Vitec’s audio brands.
“Audix is the perfect addition to our existing audio range, in a high-tech, growing category,” said Marco Pezzana, divisional CEO at Vitec Imaging Solutions. “The brand will significantly increase our total addressable market, advance our audio technology capabilities and, most importantly, bring great people with intimate knowledge of the audio industry, who will be a real asset to the company and enable us to accelerate the delivery of Vitec’s audio strategy and delight the content creator community with easy to use, high fidelity audio capture solutions.”