July 14, 2025 I Supply
TRX Cymbals #BeatXBeat Campaign Launches
TRX artists Brandon Godette, Ilse Santana and Luke Caro in support of the new TRX Cymbals' BeatXBeat campaign.
TRX Cymbals has launched a new marketing campaign that aims to support drummers on their journey “from the bedroom to the band room and beyond.” Entitled BeatXBeat, the project is built around the company’s roster of young drummers who tell the stories of their development in a series of photo and video testimonials. The content will appear on social media, YouTube, websites and other multimedia platforms.
“No one goes from playing in their bedroom to touring with a top international star in one step,” said David Levine, TRX’s founder. “Careers are built step-by-step and beat-by-beat. For our campaign, we’re asking drummers to share their experiences and encourage their peers in the drumming community to ‘take their drumming to the next stage.’”
One highlights of the campaign is three newly-produced video ads that feature TRX artists Brandon Godette, Ilse Santana and Luke Caro. The commercials were produced and directed by Michael Levine, who is a drummer himself, and show the drummers’ transition from amateur to professional.
The videos can be viewed on TRX Cymbals’ website.
