April 17, 2023 I Event

The 2023 NAMM Show Sees More Than 46K Attendees

On its bridge back to January, The 2023 NAMM Show reunited the music products, pro-audio and entertainment technology industries last week at the Anaheim Convention Center in Anaheim, California, from April 13–15. The three-day event saw the launch of a slew of new products, educational sessions, networking opportunities and live concerts.

“As the pandemic and its impact continues to recede, the industry is quickly finding its footing for the future,” said Joe Lamond, NAMM president and CEO. “And while the deck of cards is being reshuffled as we speak, those here demonstrated an invaluable competitive advantage. These are the moments in history when big changes occur, both in innovation and in careers, and the leaders of tomorrow were here, creating exciting new business opportunities at the true crossroads of the industry.”

“For companies participating in our new market-building initiatives like Million More Music Makers, they are the ones that will lead our industry to further growth and success,” said Lamond regarding the initiative, which trained and inspired thousands of music educators on guitar, ukulele and bass. “Through the lobbying of NAMM and our dedicated members, we are coming out of this period with music education better supported than ever before and now seen as essential to engaging or re-engaging students in communal activities. It’s an important bellwether that speaks to a strong future for those actively supporting the industry’s future.”

“The global industry came together last week in Anaheim, and it was incredible to see so many NAMM members, companies, products and technologies under one roof again,” said Joel Menchey, NAMM Chair and president of Menchey Music Service. “Hearing from NAMM members, the momentum is back, further proving we’re truly at our best when we’re together in supporting and strengthening our industry.”

The show welcomed more than 1,200 exhibiting members representing 3,500 brands across the campus of the Anaheim Convention Center. The gathering welcomed 46,711 invited members and attendees representing 120 countries and territories, from Afghanistan to Zimbabwe. International attendees, previously restricted by pandemic measures, accounted for a 64% increase in attendance, year over year.

“Beyond continuing to be an active supporter of NAMM, we also have a lot of exciting things underway at Martin,” said Thomas Ripsam, Martin Guitars’ CEO. “At the conference, we unveiled our new branding strategy and a whole suite of thrilling new products. NAMM provides a great platform for us to share our news with the world and to meet with many partners, artists, the media, and friends. Fantastic exposure and we are happy to be here.”

“Yamaha had 40 new products to launch, and the April NAMM Show was the perfect time to get our dealers’ hands and eyes on experience with our new products,” said Tom Sumner, Yamaha Corp. of America’s president. “We were able to put our products and our people in the best light at the show, and we engaged customers that weren’t at the show through social media and the press. We also treated the NAMM Family to two amazing nights of music with TobyMac, Jamison Ross, Big Bad Voodoo Daddy, and Lawrence. We can’t wait to show what we have in store for the return of January NAMM.”

The 2024 NAMM Show will return to Anaheim from January 25–28, 2024. Read Music Inc.’s full NAMM Show roundup in our forthcoming June issue, out May 30.


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