February 02, 2026 I Retail
Sweetwater Reports Record-Breaking 2025
Sweetwater has announced new records in 2025 of serving 1.7 million customers and total revenue of $1.86 billion, its sixth year in a row topping one billion.
“We are so grateful to the millions of customers who invite us to be part of their musical journey,” said Mike Clem, Sweetwater CEO. “And we are proud of our amazing employees and partners who always put people first. Every bit of our success comes from their care and their commitment to doing the right thing.”
In 2025, Sweetwater kept growing in numerous ways that helped serve more people. The company greatly improved its product offerings and support in newer and rapidly growing categories, such as cameras and video, while continuing to strengthen its roots in musical instruments, recording and live sound.
Sweetwater Instrument Rental served a record number of customers across the country with their school instrument needs. Sweetwater Integration engaged with significant new large-scale solution installations including Argo Music Venue, a newly opened live performance space in Milwaukee, and selection for the new Chapel and Performing Arts Center at Taylor University in Upland, Indiana.
In addition, Sweetwater’s workplace was again recognized as one of the most inspiring in the world, earning awards for wellbeing, inclusion and company culture. The company’s 2025 workplace accolades included being named the #12 Inspiring Workplace in the world by the Inspiring WorkplacesTM organization and receiving 13 Comparably Awards including Best Company Culture, Happiest Employees, Best Company Perks & Benefits and Best Company Career Growth.
Additionally in 2025, the company donated over $1 million in funding, gear, and volunteer support to more than 200 local charities and school music programs across Northern Indiana in addition to supporting national music nonprofits such as Save the Music, Free Guitars 4 Kids, Music Will and Give a Note.
“Everything we do starts with heart,” Clem said. “We love serving our customers, supporting our community and helping our people grow. We are humbled by what we accomplished together in 2025 and excited for what is ahead.”
