November 05, 2021 I Opening
Sweetwater Launches Online B&O Store
Sweetwater has launched Sweetwater Band & Orchestra online, featuring brands like Conn-Selmer, Yamaha, P. Mauriat, Buffet, Keilwerth, The Growling Sax (Victory Musical Instruments), JodyJazz and more. Beginners, experienced musicians and pros alike can now shop online for their band and orchestra needs.
“I have been a Sweetwater customer for nearly 30 years thanks to the deep expertise and knowledge of the sales engineers and the company’s most beloved saxophonist, founder Chuck Surack,” said Melvin Quinones, president and founder of Victory Musical Instruments. “When I started Victory Musical Instruments, I knew I wanted my products sold with Sweetwater and to become part of its story. I’m thrilled that our visions were aligned and have no doubt Sweetwater is poised to be the industry leader and the gold standard for excellence in Band and Orchestra.”
Sweetwater Band & Orchestra will offer the expertise of the company’s sales engineers, a try-before-you-buy feature, easy returns and a thorough instrument inspection process before items ship.
“We’re excited to offer Sweetwater Band & Orchestra online to help even more music makers fulfill their dreams and pursue their passions,” said David Fuhr, Sweetwater’s senior vice president of the Sweetwater Experience. “Our customers had been asking for expanded band and orchestra options outside of our physical retail store, and with the return of live gigs, symphonies and philharmonics picking up, we’re happy to be able to meet that demand during such an important time for musicians.”
Earlier this year, Sweetwater’s band and orchestra retailer, Mynett Music, rebranded to Sweetwater Band & Orchestra and moved from its independent location into the company’s new megastore in Fort Wayne, Indiana.