June 26, 2025 I Event
Sweetwater Announces Return of GuitarFest in September
Sweetwater has announced the return of GuitarFest, which is coming to the company’s Fort Wayne, Indiana, campus on Sept. 27. The event will let guitar players and music fans explore manufacturer booths from top brands, such as Gibson, Fender and Marshall. There will also be appearances by major artists throughout the day.
Now in its second year, Sweetwater’s GuitarFest promises a packed schedule designed to excite guitar enthusiasts and music lovers alike. Attendees will have the opportunity to hang out and connect with their favorite brands and some of their favorite artists.
“We’re thrilled to bring GuitarFest back for its second year,” said Samantha Hunter, director of artist relations and campus events at Sweetwater. “We’ve taken everything we learned from last year’s event — along with the valuable feedback from attendees — and used it to make the experience this year even better. We truly believe 2025’s GuitarFest will be an unforgettable celebration for music lovers of all kinds.”
Sweetwater will showcase the latest guitar and related gear releases along with vendors on-site to answer and demonstrate the very latest guitar innovations. GuitarFest also marks the culmination of eight days of in-store deals as part of Guitar Month at Sweetwater.
Artist appearances will be announced in the coming weeks. Early registration for this free event is available now at Sweetwater.com/guitarfest/ where visitors can also stay up–to date on all the planned activities.
