August 10, 2021 I Retail
Sweetwater Announces Giant Music Store on Fort Wayne Campus
The new facility's electric guitar room.
Sweetwater has announced the grand opening of its new megastore in Fort Wayne, Indiana. The retail space is over 44,000 square feet, featuring Sweetwater-exclusive items, a state-of-the-art recording studio, piano room and live sound rooms.
“We are honored to be able to present this experience to continue to enrich our music communities, both near and far,” said Chuck Surack, CEO and founder of Sweetwater. “We have always been a business dedicated to building community. Our goal is to bridge stronger connections between musicians and offer our customers a new central destination where they can experience exactly what Sweetwater is.”
Featuring a large pedal display with more than 1,100 pedals and over 50 working headphones for guests to explore, music fans can interact with and shop for limited edition pieces, catch exclusive live events and experience workshops with world-class musicians and industry leaders. The store also houses the industry’s first and only Roland VAD706 on display and playable in the showroom.
Over 10,000 different items representing more than 1,000 manufacturers are featured in the new space, with thousands of the latest items across all product categories available in spacious showrooms, from audio technology to pro equipment and instruments. The store also features a section dedicated to customizing, selling and trading gear. Meanwhile, the digital piano room features fine and portable instruments by Roland, Yamaha, Casio, Korg and many other manufacturers with more than 40 instruments available on the floor.
