August 01, 2025 I Distribution
St. Louis Music Secures Global Distribution for Recording King, The Loar
St. Louis Music (SLM), has acquired the exclusive global distribution rights for the Recording King and The Loar brands, covering guitars, banjos and mandolins. This acquisition marks a significant expansion of SLM’s presence in the fretted instrument category.
“Recording King and The Loar are two of the most respected brands in traditional and vintage inspired instruments,” said Chris Meikle, EVP & COO of St. Louis Music. “This is a great fit for SLM and our dealers and distributors around the world and we look forward to taking these brands from strength to strength.”
Recording King is known for its guitars and banjos that capture classic American designs, while The Loar is known for its archtop guitars and mandolins inspired by the golden age of acoustic instruments.
With this agreement, SLM will take over all global distribution activities, including sales, marketing and product development, ensuring seamless availability for dealers and distributors worldwide.
“Our mission has always been to offer the best instruments to players at every level, and this partnership aligns perfectly with that vision,” Meikle said. “We’re looking forward to working closely with our dealers to expand the reach of these iconic brands.”
