July 19, 2021 I Appointments

SKB Promotes Will Steven to VP of Sales for Music Pro AV Division

Will Steven

SKB Cases has promoted longtime SKB product manager, Will Steven, to the position of vice president of sales for the music pro AV division.

Steven started his career in the MI industry at the Ward Brodt Music Store in Madison, Wisconsin, in 2001. After graduating from the University of Whitewater, Wisconsin, with a bachelor’s degree in music and a minor in advertising, he spent five years as a pro sales associate at Full Compass before joining the SKB team in 2012.

As the SKB Music Division’s Pro AV product manager, Steven helped to grow the division with key contributions in the research and development of many industry firsts, including SKB Fly Racks, Studio Flyers and the injection-molded pedalboard. He also played a critical role in the growth of SKB’s photo and video markets.

“Will brings decades of sales and marketing expertise to the table,” said Robert Wilkes, SKB Cases’ COO. “His last nine years at SKB have been focused on the continued innovation of the music division at SKB, and we think there’s no one better suited to lead this team into the future.”

“I’m very proud to have been a part of SKB’s success for the last nine years, and I am looking forward to the opportunity to shape the growth of the music division in this new role,” Steven said.


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