February 22, 2024 I Appointments

Shure Names Bowman to Lead North American Sales

Sean Bowman

Shure has positioned itself for global growth and enhanced customer support by announcing a new sales structure. Led by Jose A. Rivas, vice president and chief sales officer at Shure, the new global sales structure was reengineered to be closer to customers and end-users. The new structure will cover six geographic sales organizations to maximize the global presence of the company: North America, Latin America, Europe, Middle East, Africa, South Asia, East Asia, and Southeast Asia and Pacific.

“This new organizational structure has been designed to enhance operational efficiencies and expedite growth initiatives, aligning Shure for success in the ever-evolving market landscape,” Rivas said. “We believe this change will allow us to be more connected with our customers and end users and will bring our extraordinary solutions even closer to the market.”

Sean Bowman, associate vice president at Shure, will lead North America sales. Bowman joined Shure as senior sales manager in 2016. He previously led retail sales for the former U.S., Canada, Australia and New Zealand region, taking on responsibility for regional sales, market development, and regional marketing team leadership. In his new role, Bowman will focus on building Shure’s go-to-market structure in sales management, market development, regional marketing and customer experience to align with Shure’s strategic priorities, achieve business goals and prepare Shure for future growth.

“It’s an honor to take on this new role and lead Shure’s evolution in North America,” Bowman said. “This new structure will allow us to prioritize the creative voices of our customers directly into the decisions that shape our products and roadmap, pushing the limits of what is possible through powerful innovation and engineering.”

Before joining Shure in 2016, Bowman served as vice president of the Americas at Gibson Brands, integrating multiple brands in its MI, pro and consumer markets.


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