October 17, 2023 I Technology

Sheeran by Lowden, MatchMySound Launch Music Learning App

Ed Sheeran

Sheeran by Lowden introduced Ed Sheeran’s North American tour ticket holders to an exclusive interactive music learning app, powered by MatchMySound, that enables music makers to play or sing along to Sheeran’s song “Perfect” and receive guided feedback on their performance.

Northern Ireland guitar maker Lowden Guitars, the manufacturer of the Sheeran by Lowden range of guitars, joined up with U.S.-based music ed-tech company MatchMySound to celebrate Ed Sheeran’s North American tour this summer where he played to audiences across the U.S. and Canada. Concert attendees have been given a free opportunity to continue to be inspired by Sheeran by learning to play his song “Perfect’” using a music learning app that offers music makers guided feedback on their own performance.

“We are delighted to be partnering with MatchMySound to inspire more young musicians to play or sing along with Ed on one of his best-known songs,” said David Ausdahl, managing director of Lowden Guitars. “Over a million fans have been inspired by his shows across North America this summer as they were treated to a fully immersive celebration of the artistry and talent of Ed Sheeran. We look forward to continuing to inspire fans even after the tour has concluded by giving them the opportunity to play like Ed.

“Sheeran by Lowden was developed because Ed Sheeran and Founder George Lowden both saw a need to inspire young players to pick up the guitar,” Ausdahl continued. “Designed around their shared vision of creating quality guitars with great playability, tone and accessibility for aspiring musicians, Sheeran by Lowden guitars have been embraced by young players globally who have been inspired by his performances to take up the instrument.”

Mathematics Tour concert attendees were given access to the app via point-of-sale postcard gifts during his North American shows. The app features MatchMySound’s note-by-note matching algorithm that listens to music makers play or sing along to a demo of Ed Sheeran’s song “Perfect” and gives them a score and guided feedback on the accuracy of their pitch, rhythm, and notes.

“Our team is honored to be collaborating with Sheeran Guitars on this music-learning experience to engage fans with Ed’s music even after his North American tour has ended,” said Steve Freeman, VP of business development and artist relations at MatchMySound. “Our company is focused squarely on expanding innovative and engaging music learning opportunities for more and more people, so this joint venture gives us all the perfect chances to do just that. We look forward to hearing performers’ feedback as they learn Ed Sheeran’s ‘Perfect’ and hope to share this interactive learning experience with even more fans in the coming months.”

sheeranguitars.com; matchmysound.com

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