June 30, 2025 I Supply
Rotosound Rebrands Strings Packaging
Rotosound has introduced a complete redesign of its electric and acoustic guitar string packaging to improve product clarity, simplify customer navigation and reflect the brand’s British heritage. While the look is changing, the strings themselves remain exactly the same. The new design will begin rolling out this month with the Rotos line, with other products — including British Steels, Jumbo King and Tru Bronze — transitioning gradually as existing stock sells through. During this period, customers may receive mixed packaging styles depending on stock levels.
The new packaging features distinct graphics for each product line, color-coded gauge groupings, simplified spec panels and more visible artist endorsements. QR codes provide updated recycling information, and familiar product names, gauge details, and color themes have been preserved for easy shelf recognition. All barcodes and product codes remain unchanged, so no updates to POS or inventory systems are required. These updates are based on feedback from customers and retail partners, with the goal of making Rotosound products even easier to shop and identify.
