August 04, 2023 I Opening

Roland Store Toyko to Open This Fall

A rendering of the soon-to-be-opened Roland Store Tokyo.

Roland has announced the forthcoming Roland Store Tokyo, an immersive retail space offering consumers an in-person music experience showcasing the brand’s latest electronic musical instruments, including synthesizers, digital pianos and guitar-related products.

To be located in Tokyo’s bustling and trendy Harajuku district, the new Tokyo store follows the success of Roland’s first retail store unveiled in London last year. Now, Roland is bringing this retail experience to Japan with the Roland Store Tokyo scheduled to open October 1.

The three-story Roland Store Tokyo will be fully stocked with Roland’s latest electronic musical instruments and staffed by knowledgeable and experienced Roland product specialists. The Roland Store Tokyo’s first floor will showcase a variety of synthesizers, digital wind instruments, Roland Cloud and DJ-related products, instrument accessories, Roland apparel, and more. The second floor will offer a relaxed atmosphere filled with an assortment of Roland’s digital pianos, while the basement level will include a mix of Roland V-Drums kits and Boss brand products fit for entry-level and expert drummers and guitar players, alike.

Since the grand opening of the Roland Store London in 2022, Roland has been developing ideas for Roland Stores around the world.

In doing so, the Roland Store Tokyo continues the Demo-on-Demand service, an appointment-based structure which provides tailored experiences for each customer, led by Roland’s product specialists. Along with hands-on support and in-store testing, customers can enjoy lighting, audio and video to fit their tastes through Roland’s proprietary “Audience Specific Experience” ASX retail technology, allowing for more personalized playing sessions.

“I am very pleased to announce the opening of the Roland Store Tokyo. Roland was born in Japan, and for more than 50 years we have had a succession of groundbreaking products that have revolutionized the music scene, attracting musicians and music lovers from around the world,” said Gordon Raison, CEO and representative director of Roland Corporation. “The purpose of opening Roland Store Tokyo is to give the visitors a genuine experience of connecting with our products and culture in an intimate environment. By opening our store in Harajuku, a center of music, fashion, art and fun subcultures, we hope to deliver our vision to as many music lovers as possible, further promoting creativity across our customers.”

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