September 07, 2022 I Opening

Roland Store Opens in London

Roland CEO Gordon Raison outside of the new Denmark Street location.

Roland Corporation has officially opened a new Roland Store in the heart of London’s iconic Denmark Street, as part of a continued effort to provide unique in-store experiences globally. According to the company, the latest Roland Store in London is part of an ongoing global mission to support musicians via creative, engaging and personalized retail experiences.

Music enthusiasts who shop at Roland Store London can experience a host of services developed to give them a lively and personalized retail experience. Customers can pre-book demonstrations of a wide range of Roland and Boss products, via Roland’s Demo-On-Demand service. Roland product specialists, who are musicians and gear experts in their own right, are on hand to help visitors deepen their relationship with their music and continually support them in their own practice via numerous after-sales care sessions. Additionally, Roland’s proprietary ASX technology gives users a customizable in-store shopping experience by adjusting the lighting, audio and video content in the store to the customers’ taste. Roland plans to replicate this format in all future Roland Stores in the years to come.

“With this new store in London, we are able to deliver an innovative retail experience that not only allows us to directly provide our products and offerings to customers directly for the first time, but also allows us to engage with musicians in a unique way,” said Gordon Raison, director and CEO of Roland Corporation. “We’re excited to deepen our relationship with the musicians who love and use our products and look forward to expanding this experience to Roland customers in Japan and beyond in the foreseeable future.”

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